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Summary:

Data provided by ScanScout from April indicates that when a state’s home team gets into the playoffs, sports video viewing there will spike. And while this year’s Streamy Awards were general considered a disaster, they were a much-watched disaster.

ScanScoutVideoInsightsRep_Apr2010.pdf (page 7 of 30)

Video viewing in April continued to drift into prime time, with tech and gaming, sports, and entertainment programs dominating during the hours of 8-11 PM, according to a new report from ScanScout.

The report also made note of an interesting spike: While eight states accounted for 50 percent of all video views in April, with California coming in first place with 13 percent, Massachusetts was second. ScanScout traced this back to “an usually high concentration of sports video viewers,” which was no doubt connected to the Boston Celtics having a strong 2010 season that has since led to them winning the Eastern Conference.

The data is yet another indicator that sports are major fuel for the video market — proven already this year by the Olympics and the NCAA, and likely to be reenforced by the upcoming World Cup (go Britain!).

In addition, the live-stream of this year’s Streamy Awards was number 9 on ScanScout’s list of all videos watched, narrowly beating out Jersey Shore Hits Miami and just below NBA Report: Almost Playoff Time!. It was also the top Entertainment/Television video watched.

ScanScout supplied no further data on their rankings, but Streamy Awards Executive Producer Brady Brim-Deforest said via phone that the red carpet and show broadcasts received 305,000 live streams on the day of broadcast. On demand data is still to come, which may account for the spike given the controversy that followed the awards.

Related GigaOm Pro Content (subscription required): New Use For Web Stats: Finding Hot Markets, Offline

  1. Liz, interesting stats. Pls keep ‘em coming.

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