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Summary:

Geo-targeting and location-based services are all the rage these days, with a core group of startups already fighting for market share. But Facebook, Google and Twitter are hot on their heels. Here’s a look at who offers what, and how they aim to make money.

Related content from GigaOM Pro (sub req’d):

Location: The Epicenter of Mobile Innovation

Infographic by Column Five Media

By GigaOM

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  1. Om – these are some slick infographics. Thanks! But why limit the conversation to location-based games and social networking apps? All the revenue opportunities you list are marketing/advertising/couponing. While that’s certainly a revenue generator of the future, what about other location-based services? For example, the TSYS acquisition of NIM or the recent TNAV IPO? Then there are the “Family Locator apps, http://sprint.com/familylocator and http://att.com/familymap. For some other “below the radar” high-value use cases of location info, check this out: http://bit.ly/9XtQQI

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  2. It is missing Yelp. It also does not address a great feature: photo uploads from the location (something Gowalla and Yelp have, but FourSquare is mysteriously lacking).

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  3. most are focused on nonsense gaming/check in features instead of becoming custom business utilities that transcend the internet and mobile seamlessly. Try to visit Mytown.com.

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  4. OK thats making a lot of sense dude.

    Lou
    http://www.online-privacy.de.tc

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  5. @MyLocator: Just see what is profitable on Facebook: Farmville and similar braindead games. The business segment is small compared to casual applications.

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  6. [...] 1 de Junio del 2010 a las 07:05Para no variar, Facebook, Google y Twitter como protagonistas.Vía | gigot. /**/Peter OlleAutor de todas las cosas que se publican en este sitio, algunas interesantes y [...]

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  7. Hmm, missing http://www.Rummble.com too ;-) #blatantplug

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  8. [...] in digital via gigaom.com [...]

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  9. Did you mean to leave out the likes of Loopt, Rummble, Yelp and possibly Fire Eagle from Yahoo!

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