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Summary:

Wired magazine sold 24,000 copies of its $4.99 app in the first 24 hours of its release, according to a tweet by John Abel, the mag’s NY bur…

Wired iPad Launch Cover

Wired magazine sold 24,000 copies of its $4.99 app in the first 24 hours of its release, according to a tweet by John Abel, the mag’s NY bureau chief. With the 70 percent revenue split, that means that Conde Nast took away $83,832. It helps that Wired’s tech audience tends to be early adopters, so it remains to be seen if other Conde Nast titles will enjoy that same immediate sales jump.

Not surprising, the Wired app has already shot up to number one among the paid apps, way ahead of Vanity Fair, whose $4.99 app was released two weeks ago and is at number 90. The Wired app number is impressive, especially since Conde Nast has already counted about 63,000 paid app downloads for GQ alone across both the iPhone and iPad since November, all of which go toward its total circ, as tabulated by the Audit Bureau of Circulations.

The publisher is planning a few additions to drive paid downloads further. For example, unlike Conde Nast’s GQ app, there’s no automatic subscription notice for the Wired app yet, but execs told paidContent earlier this week that this feature is coming soon.

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  1. The iPad version of Wired magazine is the first example I’ve seen where I was truly impressed. It’s responsive, the reading experience is great, and the feature additions (video, and interactive) is just so nicely melded with the print version it’s hard not to enjoy it. I actually plan on not buying the print version anymore (which I do regularly) and will switch to the iPad version from now on. Now if only Dwell magazine would follow suit with something worthwhile. Their iPad offering is an incredibly frustrating experience that ads no value and is significantly worse than reading the physical magazine.

  2. Very interesting.

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