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Yesterday, an executive from Financial Times parent Pearson (NYSE: PSO) told us the news publisher was preparing to start “sunsetting” its p…

Yesterday, an executive from Financial Times parent Pearson (NYSE: PSO) told us the news publisher was preparing to start “sunsetting” its printed newspaper, in favour of solely digital distribution, within five years.

Today, Pearson distanced itself from Madi Solomon’s remarks, saying they were incorrect.

We’ve got no plans to scale back the print operations. We’ve got 23 print sites, we are opening new ones – we opened Abu Dhabi this year and are hopeful of being able to commence printing in India some time soon,” a spokesperson told paidContent:UK.

“The print readership is actually growing for the FT. We’re gaining on all the big reader surveys – more people are reading the FT in print than ever before. Our print revenues are showing good growth.” The spokesperson said Pearson sees print and digital as “complementary, not substitutional.”

It’s clearly something you would monitor over time,” Pearson’s spokesperson added. “If you got to a point where digital was growing extremely rapidly and print was falling very fast in a particular geographical area, that might be something you’d want to look at … on a case-by-case basis.”

Solomon, who doesn’t work in the FT Group but for its parent, as the head of global content standards, had said yesterday that the FT was “already pulling back” from paper, and was committing to “less print” toward “the sunset of print.”

“They do see that the sunset is going to be in about five years for them,” she said.

  1. Time Travel Writer Thursday, May 27, 2010

    Doors and windows — Locked
    Mixture — Full rich unless above 3,000 feet msl
    Lights — Landing, taxi, strobes on
    Camera — Transponder on
    Action — Engine instruments checked
    Many a pilot has avoided embarrassment, not to mention a possible accident, because he or she used the written checklist properly. Gravity can be overcome, but the paperwork is tremendous. I’m in my jet seat and the newspaper is in the seat next to me. Checkmate.

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  2. Was Mr Solomon just daydreaming then, or repeating internal whispers, or envisaging his opwn career trajectory at the time? Makes you wonder…maybe if he had some media training – such as we offer at http://www.etc-online.com – as part of his CPD things may have been different for him?

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