MIPS is one of more than a dozen hardware companies that was mentioned during Google’s announcement of its open source WebM video project. MIPS Director of Strategic Marketing Kevin Kitagawa told us why his company is supporting WebM and its open source video codec VP8.

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Google assembled an impressive group of partners for the WebM Project it announced yesterday. Perhaps most remarkable was the fact that WebM’s open source video codec VP8 will also be supported by more than a dozen hardware companies.

One of the companies that was part of the announcement is MIPS Technologies. MIPS director of Strategic Marketing Kevin Kitagawa took a break from Google I/O to stop by our office yesterday and tell us a little bit about why his company supports WebM and why it matters to have hardware support for VP8.

MIPS develops and licenses microprocessor technology that powers game consoles, TV sets, Blu-ray players and a wide range of set-top boxes. “All these devices are becoming connected,” Kitagawa told me. As devices are able to access the web, consumers are starting to expect playback of any type of web content — and that’s increasingly going to include VP8-encoded video. In other words: You can’t ignore the web video world if you’re manufacturing a connected TV, and if the web video world is moving towards VP8, so will device manufacturers. Watch the complete interview below.

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  1. H.264 currently has the hardware acceleration and WebM will look like a “dog” until it gets it. . . if they can’t get hardware acceleration then they still won’t have overall support and it won’t become a “standard.”

  2. Something ironic about a site devoted to the future of content that puts content you can BARELY hear up!

    1. Janko Roettgers Jason Thursday, May 20, 2010

      Yeah, I know, I apologize. Still getting used to my new camera, should have done a few test shoots first.

  3. New VLC Version Supports WebM, H.264 Hardware Decoding Thursday, May 27, 2010

    [...] of H.264 video. WebM doesn’t have any hardware decoding support yet, but chip manufacturers like MIPS have announced that they’re going to add this option to their chip sets [...]

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