MocoSpace has been able to build a mobile social network of more than 11 million registered users without building an application or targeting smartphone users.
But now it has released an application for the Android platform, and soon iPhone, that is focused on some of the site’s more popular features, including sharing photos and messaging other members in chat rooms.
The applications represent a shift in strategy for the company that to date has mostly been access by users through browsers on low-end handsets. A recent survey of its own members found that even its users are beginning to purchase smartphones. It said that the number of Android users accessing MocoSpace’s mobile Web site spiked by 40 percent over the past six months and is growing faster than iPhone or Blackberry.
For now, the application is fairly basic. They’ll enable users to chat, upload photos, find new friends and receive message notifications, but if you want to view a profile, it will direct you to the browser. According to the Android Market, the application has already been downloaded between 10,000 and 50,000 times, and has received 200 ratings. Users have rated it four of five stars.