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Summary:

Owners of smartphones get excited when word arrives the phone’s software has a new update available. It’s always a good thing to get the latest software for the smartphone. Nothing can damper that good feeling; except having to repurchase software that the update wipes out.

HTC HD2 in hand

Owners of smartphones get excited when word arrives the phone’s software has a big, fat update coming. It’s always a good thing to get the latest and greatest software for the smartphone, keeping it up to date. There’s nothing that can damper that good feeling; except having to repurchase software that the update wipes out. That’s the warning from T-Mobile to owners applying the ROM update just released. Those who have purchased the full version of games after playing the demo version preinstalled on the HD2 will “need to re-purchase them at standard cost following the software update.”

The update forces a master reset of the phone and no mechanism was put in place to determine if customers had purchased the full game(s). That’s a drastic solution — just repurchase the games. Those with Blockbuster movie rentals will find them gone after the update too, and it’s recommended you watch all movies prior to applying the update. You’ll have to download those big files again if you don’t.

(via Engadget Mobile)

Related research on GigaOM Pro (sub. req’d): To Win In the Mobile Market, Focus On Consumers

  1. This doesn’t really sound like much fun – I think the scientific term would be f**k up?

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  2. Always. . . always have a backup before any OS upgrade. We have learned that by now haven’t we?

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  3. This is not a big deal. Movie rentals expire after 24hrs. regardless of the update and there are 5 demo games. At worst this will cost someone an extra $30.

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  4. Um, yeah – WM6.5 has a “backup” feature, but that’s one reason why devices like these have an SD card. I’ve never run into any issues applying a hard reset or ROM update, simply because I install my apps from CAB files that I maintain off the device.

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  5. “Owners of smartphones get excited when word arrives the phone’s software has a big, fat update coming. It’s always a good thing to get the latest and greatest software for the smartphone, keeping it up to date.”

    Except perhaps for Windows Mobile…

    Though hot fixes for the OS have grown more common, major updates and patches have always required flashing the ROM with new firmware; not a procedure for the faint of heart. The process always results in a small number of bricked phones and no matter how religiously the backup process followed, many of the tweaks and customizations we all make to our phones are lost.

    Thankfully for Microsoft and us, this antiquated process will die along with Windows Mobile.

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