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Summary:

Apple’s vaunted secrecy appears to be falling to pieces all around the Mac maker as yet another early product leak hits the web today. This is the third early product leak in a matter of a few months.

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Apple’s vaunted secrecy appears to be falling to pieces all around the Mac maker as yet another early product leak hits the web today. Only yesterday, it was the MacBook update that did end up coming true, and before that it was not one, but two cases of iPhone version 4 pre-release hardware units slipping through Apple’s grasp.

Today, an iPod touch is the leaked product in question. And the key feature of said iPod touch is the 2.0 megapixel camera featured prominently in the middle of the back of the unit, like a glaring cyclops eye. It’s never been a secret that the iPod touch was likely going to get a camera. The question was only when and in what form.

If the demo unit (which was brought to us by the same Vietnamese site that leaked the most recent iPhone 4 prototype) is any indication, then we’ll be seeing a new iPod touch that looks very similar to existing models, with the simple addition of a relatively underpowered mobile camera. 2 megapixels? What is this, the Nintendo DSi? I expected a lot more from Apple.

Of course, it’s always still possible that the model found is actually an older prototype (maybe from when the iPod touch should’ve received its camera upgrade), but the device’s capacity is 64GB, so it can’t be that old, and I’m willing to bet Apple isn’t above kneecapping a camera-capable touch. Look at its track record.

It’s become fairly evident that the iPhone 3G was probably knowingly underpowered for iPhone OS 4.0, and sold at length during a period in which Apple must’ve known it wouldn’t be able to take advantage of the software it was developing. Compare that to Mac sales. Imagine, for instance, Apple was still selling new PowerPC machines last year while developing Snow Leopard.

Personally, I hope Apple skips an actual production release of this iPod touch. A single, rear-facing 2 megapixel camera (which likely won’t shoot great quality video, if at all) has no added selling power in my opinion. It certainly wouldn’t be enough incentive for me to upgrade from my 1st-gen iPod touch. For a camera to be useful on Apple’s marquee media player, I’d need at least a 5 megapixel still camera that also shoots 720p video.

I’m not sure what’s more disappointing at this point: that Apple had an iPod touch with camera ready to go and shelved it, or that it’s just developed the thing and included a laughably low-powered lens in the new hardware. The 4th-gen iPhone better make up for this mess, that’s all I’m saying.

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  1. “2.0 megapixel camel” sounds like an interesting feature!

    1. Haha, fixed. :)

  2. wtf!!!! ummm ya it would help selling power! bec its a freaking camera, i dont care what the MP are, a camera is a camera, know the other ipod touches dont have one. having one at all would be better

  3. 2.0 megapixel come on Apple, but I hope according to the article that this was the older prototype.But Ipod Touch WAS and repaet WAS a great revolution. Thanks Apple you people are great!

  4. Yeah because Apple is all about using the highest specs to grab customers. A camera on a phone / ipod has a completely different reason for being then a camera. Stop yer whining!

  5. Your last paragraph says it all. my once red hot enthusiasm for all things Apple has cooled off considerably in the last year or two. the iPhone married to ATT, hassle after hassle with APP developers, 150,000 Apps and no way to find one,OS6 delay to accommodate the iPhone, rigid control of what you can put on an iPad that you own but can’t use the way you want to. It’s becoming ridiculous when I can’t even remove Apple installed APPS from my iPod touch.

    Apple is getting sloppy, caring only about making big bucks on Apps and neglecting to listen to their customer’s needs and complaints. Sooner that attitude will backfire.

  6. Agreed. Apple’s chintzy approach to adding features is one reason iPod sales are down. 2.0 megapixel cameras are so out of date, you can pick them up at Goodwill for $1.99 and those cameras will autofocus, unlike this cheap, fixed-focus, plastic lens. And that’s what Apple wants to excite up with in the fourth-gen touch? Bizarre.

    I guess I can’t complain though. It’s saving me a lot of money. While I could describe an iPod touch that get me to replace my less-than-a-year-old version, there’s virtually no chance Apple’s marketing will sell t or any of several other models that’d be hot sellers: a ruggedized and waterproof sport version, a kids version that’s unbreakable, one with GPS for travelers, and a model with a decent camera for productivity uses.

    Apple hasn’t quite become as ossified at Ford was in the 1920s, but it’s moving in that direction. One car, the Model T, isn’t that removed from just two models of mobile devices: phone and touch. And selling phones for only one cellular company is precisely like offering cars only in black.

  7. why do you need a camera on an ipod when the majority of people have cameras on their phone!?!?! And 2.0mp? My phone has 3.0 and it still is awful! The camera on an ipod has no selling point what so ever. My 1st-gen is all i need because it plays music!! what more do you need? im mean.. its an ipod. if apple wants to do something revolutionary… they should put a toilet on the ipod and if they cant do that then stop making new ipods

    1. HAHAHAHAHAHAHA itd be just like a portapotty except its handheld

  8. what i would really like to see on the next itouch is a proper speaker/mic combo that allows it to be held/used like a phone when using VOIP apps.

  9. We need more storage space! I have a 64gb, (which brand new out of the box gave me only 59gb of actual usage space-How bout advertise what you really get to use!) and have maxxed it out. I love my touch and don’t want to get a classic but would love to carry my entire library with me. Also, give us options to delete preloaded apps. I have several I’ll never use and can’t get rid of them.

    1. Dont no if this help with your version of the touch but if you hold the bottom button down or hold down on the touch screen it pulls up X’s on mine to delete

  10. Perhaps they will come up with their A750 or whatever they’re gonna call it at last! Let’s hope so…and some great (and cheaper!) lenses.

    I’d love to have the 24-70 but I’m not spending another € 1500 on a single lens (got a 70-400G SSM for my main hobby, planespotting…perfectly happy with it)…

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