8 Comments

Summary:

Were you thinking to yourself, “What I really need is another way to share what I’ve bought with my friends?” You’re not alone! At least I hope you’re not alone, given a useful social web service requires a healthy network of people to support it.

Were you thinking to yourself, “What I really need is another way to share what I’ve bought with my friends?” You’re not alone! At least I hope you’re not alone, given a useful social web service requires a healthy network of people to support it. And now we have yet another one: ShopSocially.

To be fair, ShopSocially has the unfortunate timing of launching shortly after two similar services, Blippy and Swipely. The way ShopSocially differentiates is that it is not automatic. Users don’t import their credit card and merchant accounts to share purchases wholesale or item by item. Instead, they manually enter new products they’ve bought (ShopSocially then locates the product info and a photo, and includes a link to where to buy it so as to collect affiliate revenue-sharing).

The idea is to be more casual and private, encouraging conversations on the site about what to buy and why. Users can share their questions to Facebook and comment threads there get neatly imported back. And of course, there are badges and rewards of being crowned a “shopping god” (aka a Foursquare-type mayor) to encourage participation.

One nice thing that ShopSocially does is invite users to “shout” to one another to ask for advice about buying products before they ever make a purchase. So you could query your friends, as ShopSocially CEO Jai Rawat did, as to where or not you should buy the new Flip camera to capture videos of your kids on the go.

Six-month-old ShopSocially is self-funded and has 10 employees in Sunnyvale, Calif. and Pune, India. It opens for public beta testing today.

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By Liz Gannes

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  1. Rohan Dighe Tuesday, May 18, 2010

    Nice Article!!! :-)

  2. Sanjay Maharaj Tuesday, May 18, 2010

    Keeping it casual and private could be the key to their success

  3. its interesting to think about what influences our buying decisions – how do we decide? Friends? ads?

  4. cummon! This is yet another boring, run-of-the-mill web 2.0 startup.

    Expecting users to type in all their purchases is lame. Also, looks like their giving out a free gifts for joining (lucky draw) – a clear sign that their existing users are not spreading their site virally.

    Did Facebook, Twitter etc. give gifts like iPads for joining? Nope! People spread the word coz they loved their site and wanted their friends to be there as well!

    I hate it when sites just want users at all costs and are ready to spend money and “pay” users for their data.

    Prediction: Here is another one going into the deadpool in 6 months

    1. shoppingaddict Jason Tuesday, May 25, 2010

      I also read your comments on a similar TechCrunch article about ShopSocially. You have cut and pasted the same comment here. It seems you have an agenda here. Are you being paid by competitors to slam ShopSocially? :)

      I personally liked the service very much. It is simple to use, has no privacy issues and is completely permission based.

    2. shoppingaddict Jason Tuesday, May 25, 2010

      Jason, I also read your comments on a similar TechCrunch article about ShopSocially. You have cut and pasted the same comment here. It seems you have an agenda here. Are you being paid by competitors to slam ShopSocially? :)

      I personally liked the service very much. It is simple to use, has no privacy issues and is completely permission based.

  5. will be deadpool soon!

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