Summary:

Booyah, a startup battling rivals Gowalla and FourSquare in the very hot location-based mobile app market, has raised $20 million. Like Gowa…

Location
photo: US Geological Survey / Corbis

Booyah, a startup battling rivals Gowalla and FourSquare in the very hot location-based mobile app market, has raised $20 million. Like Gowalla and FourSquare, Booyah’s app, MyTown, lets users check in at actual locations. They can also “buy” locations and charge rent when others visit.

The company says in a release that MyTown is gaining more than 100,000 new users a week and now has two million users. That puts it ahead of Gowalla, which claims 250,000 users, and FourSquare, which has 1.1 million, according to stats put together by TechCrunch.

Booyah had raised $4.5 million in a first round led by Kleiner Perkins Caufield & Byers one-and-a-half years ago back when it was concentrating on another app, Booyah Society, which let users keep track of their daily accomplishments and earn badges for completing tasks, like visiting a real-world destination; the company raised another $5 million in September. This round was led by Accel Partners; existing backers Kleiner Perkins and DAG Ventures also participated.

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