Summary:

Around the ‘Net today: Sony looks to TV sales and network services for growth, Kyte talks up iPad ads, and Diva takes its VOD service. Plus, lots of talking points from the Cable Show.

Sony Expects TV Sales, Network Services to Lead Back to Growth; Sony expects to post a 5 percent rise in revenue next year, and to swing back to a ¥50 billion profit. (paidContent)

Global TV Ad Market to Reach $116 Billion in 2010; by 2015, the global ad market total is predicted to reach $141 billion, with North America accounting for one-third of that at $47 billion, according to Informa Research. (Multichannel News)

Kyte Integrates With Most Ad Networks for iPad Video Ad Insertion; as video platform companies and publishers scramble to make video run properly and to insert advertising into the Apple iPad, Kyte is integrated with several ad networks as well its own ad sever to manage ads on the device. (Beet.TV)

Cable Networks Eye Multiplatform Monetization; already emboldened by a dual revenue stream, cable programmers are nevertheless facing the Wild West of delivery and consumption options across many platforms. (Multichannel News)

Cable Companies See the IP Video Light; after holding IP video at arm’s length for years, some of the nation’s largest cable operators appear more eager than ever to embrace the technology. (Light Reading Cable)

Diva Launches Video on Demand for Mobile Phones; the video-on-demand service launched Diva Mobile, a version of its service that can deliver on-demand video across a variety smartphone platforms. (VentureBeat)

Cable Networks Stay Focused on Quality Originals; cable execs say the networks must continue to produce quality, original content to remain successful in a crowded marketplace. (Multichannel News)

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