Verizon is upping the amount of premium broadband content that can be accessed by its FiOS TV subscribers, adding cable partners to its TV Everywhere initiative. Starting in June, FiOS TV customers will be able to watch select shows like Lopez Tonight from Time Warner cable networks TBS and TNT on their PCs, with plans to make those videos available later on mobile devices.
Pay TV providers like Verizon, Comcast, Time Warner Cable and others have been busy working out deals with their content partners to add online content to their linear cable offerings as a way to sweeten the pot for subscribers. By adding an on-demand broadband component, cable and IPTV companies believe that they can add more value to cable subscriptions and fend off cord cutting.
The addition of TBS and TNT content comes on top of a few other channels with online components that FiOS TV subscribers can authenticate with and log on to. Verizon has already teamed up with premium cable networks Epix and HBO to make their videos available online, in addition to complementary broadband services ESPN 3, Disney Connection and Starz Play. Additional content providers that are slated to join Verizon’s TV Everywhere service include CBS, Fox News, Hallmark, MTV, the Smithsonian Channel and the Tennis Channel.
Until now, most TV Everywhere implementations have been aimed at extending the video experience to PCs, but that could change soon. Without naming specific devices that the companies will target, the press release from Verizon and Time Warner notes that the partners hope to made the on-demand service available on mobile devices later this year. On that front, Verizon is not alone — Comcast CEO Brian Roberts said yesterday that the cable provider hopes to have its version of TV Everywhere available on the Apple iPad soon.
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