Comments on: How to Know a Good Fan on Facebook

By: Facebook Community Pages: What Your Business Needs to Know | Social Media Examiner

Wed, 23 Jun 2010 19:19:46 +0000

[...] Look for your undiscovered brand evangelists and reach out to them. Email them on Facebook and/or search for them on other social media channels, and contact them as well. See how you can reward, incentivize and empower these individuals to become what Aliza Sherman calls Superfans. [...]

By: Nifty New Tools: Edition 1: June 9, 2010 | Social Media Mercenary

Nifty New Tools: Edition 1: June 9, 2010 | Social Media Mercenary — Wed, 09 Jun 2010 06:54:13 +0000

[...] LinkedIn, and Facebook) and then not only add their contact info, but also their numbers, that Aliza Sherman refers to as Friends, Fans, and Followers. The idea is to take you beyond just who is active on social networks, but HOW active and what kind [...]

By: Aliza Sherman

Aliza Sherman — Mon, 07 Jun 2010 03:51:44 +0000

Big neglect on my part not to mention at least the Superfans I've described above are already customers - most purchased at least one product either right before or soonafter "liking" the client's page. Some are Supercustomers as well, buying at least one of every item in the product line.

I think an interesting breakdown would be how many bought before connecting with the Facebook Page, how many soonafter and how many over the long term. Will look into how to measure this and report back.

By: How to Convert Your Facebook Superfans Into Brand Ambassadors « mensonblog

How to Convert Your Facebook Superfans Into Brand Ambassadors « mensonblog — Wed, 02 Jun 2010 00:24:53 +0000

[...] week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events and pointing out some fan [...]

By: Jess

Jess — Mon, 24 May 2010 14:34:10 +0000

I like the term “Superfans” – sums up what we all want quite nicely! I also like the idea of acknowledging and rewarding those Superfans… Something I’ll have to look at more closely for my own marketing… :)

By: Facebook, WordPress, Consuming, Mt St. Helens and more. | WordPress and Facebook Consultant | (Anti) Social Development

Sun, 23 May 2010 04:02:48 +0000

[...] How to Know a Good Fan on Facebook Finding out who your best fans are and rewarding them. [...]

By: Gloria Justice

Gloria Justice — Sat, 22 May 2010 21:48:34 +0000

This is a refreshing look at developing Fans from a Public Relations perspective... It seems that most, if not all, of my FB colleagues are focused on generating customers out of fans. Nothing wrong with this, but Aliza offers a much needed reminder about the power of FB to offer authentic advocacy.

By: How to Speak with Your Friends, Fans and Followers « Conversify is…Social Media Listening, Marketing, Developing, Engaging

Fri, 21 May 2010 19:58:11 +0000

[...] How to Know a Good Fan on Facebook [...]

By: How to Convert Your Facebook Superfans Into Brand Ambassadors | Stocks!

Thu, 20 May 2010 14:41:20 +0000

[...] week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events and pointing out some fan [...]

By: How to Convert Your Facebook Superfans Into Brand Ambassadors

How to Convert Your Facebook Superfans Into Brand Ambassadors — Wed, 19 May 2010 14:01:45 +0000

[...] How to Know a Good Fan on Facebook [...]