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Summary:

Betty White’s hosting of Saturday Night Live last Saturday performed great for Hulu — despite only being online for 24 hours of the week. Five videos from last Saturday’s show were among the Top 20 videos watched, and the full episode was the most-watched show.

Hulu - Saturday Night Live_ Betty White - Watch the full episode now.

While Betty White’s Internet-mandated hosting of Saturday Night Live last Saturday proved to be the show’s highest-rated episode since the 2008 presidential campaign, it also performed great on Hulu.

Hulu doesn’t give out numbers on how its content performs, but according to an emailed release five videos from last Saturday’s show — the monologue, Scared Straight, SNL Promo: Betty White, Lawrence Welk Cold Open, and NPR — were among the Top 20 videos watched from May 3-9.

In addition, the full episode (minus content not cleared for online distribution), was the most-watched show of the week. That accomplishment is impressive when you consider that all of this content, with the exception of the promo spots, only came online on Sunday, May 9, meaning that it had roughly 24 hours to shoot up the charts.

Last week’s Digital Short was among the content not cleared for distribution, most likely due to the fact that its use of Golden Girls theme song Thank You For Being A Friend. Mediaite has a bootleg available, but I’m still disappointed. You woulda thought they’d have figured this out by now.

Related GigaOm Pro Content (subscription required): New Use For Web Stats: Finding Hot Markets, Offline

  1. [...] one more sign of success for the episode that was NBC’s most-viewed on the air in 18 months.NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 [...]

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  2. [...] one more sign of success for the episode that was NBC’s most-viewed on the air in 18 months.NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 [...]

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  3. [...] NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 videos between May 3 and 9, even though all but one of those videos went online on the last of those days. The Facebook-themed Betty White SNL monologue and the NPR “Betty White’s Muffin” appearance were among the videos that performed well, no doubt because of blog posts and tweets embedding or linking to them. [...]

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  4. [...] NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 videos between May 3 and 9, even though all but one of those videos went online on the last of those days. The Facebook-themed Betty White SNL monologue and the NPR “Betty White’s Muffin” appearance were among the videos that performed well, no doubt because of blog posts and tweets embedding or linking to them. “Betty White” was a top Twitter trend throughout the day Sunday, and Internet users typed in a large volume of Google searches for videos of her SNL performance, too. [...]

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  5. [...] NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 videos between May 3 and 9, even though all but one of those videos went online on the last of those days. The Facebook-themed Betty White SNL monologue and the NPR “Betty White’s Muffin” appearance were among the videos that performed well, no doubt because of blog posts and tweets embedding or linking to them. “Betty White” was a top Twitter trend throughout the day Sunday, and Internet users typed in a large volume of Google searches for videos of her SNL performance, too. [...]

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  6. [...] NewTeeVee reports that five clips related to the show and the full episode stream were among the top 20 videos between May 3 and 9, even though all but one of those videos went online on the last of those days. The Facebook-themed Betty White SNL monologue and the NPR “Betty White’s Muffin” appearance were among the videos that performed well, no doubt because of blog posts and tweets embedding or linking to them. [...]

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