Showtime is working on its own TV Everywhere play with a website that will offer subscribers online access to its programming, according to a report from Bloomberg. The CBS-owned premium cable channel apparently plans something similar to HBO Go, a site launched by HBO in February.
A little bit of digging reveals that CBS actually did go on a domain buying spree less than two weeks ago, buying up more than a dozen domains suitable for a Showtime TV Everywhere offering. Some of the domains it acquired include Shoanytime.com, Shotveverywhere.com and Showtimego.com.
Bloomberg is reporting that Showtime hasn’t set a launch date for the site yet, and the network didn’t want to provide any comment to the report. Still, a site that offers Showtime fare for authenticated subscribers would make sense, given that much of the industry is moving in that direction. HBOGO.com has been offering 600 hours of programming since February, and premium TV newcomer Epix said today that two-thirds of its subscribers have accessed programming through its website.
Cable and telco companies have also started to invest in authenticated access models. Comcast launched its Xfinity platform late last year and Dish recently announced a multiplatform TV Everywhere effort. AT&T’s new U-verse Online site will eventually feature premium programming for U-verse TV subscribers as well, the company said last week.
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