Google is rolling out a new look for its search pages. The biggest difference is a new left-hand navigation menu that appears by default, with colorful icons for different categories. The menu also displays only the sub-categories and related search tools that Google believes are relevant.

Google, after testing a new search interface for months, is rolling out the new look starting today, and says it expects most English-speaking users will see it by the end of the week. The biggest difference is a new left-hand navigation menu that appears by default (the old menu required that a user click to display it) with colorful icons for the different categories. The menu displays only the sub-categories and search tools Google believes are relevant to a search, rather than showing them all by default. And the home page has gotten a makeover as well, one that includes a new, cleaner-looking logo which loses some of its drop-shadow look as well as ditching the TM trademark symbol.

Google engineer Patrick Riley, who was in charge of the team that developed most of the new search options, said in an interview that the company is “constantly changing and developing” its search interface to allow users to find what they are looking for more easily. The changes that are being rolled out this week, he said, have been tested for several months in a variety of ways, including what are called “bucket tests” — where certain users get access to the features on a semi-random basis — as well as more rigorous tests with users in Google’s labs, and internal “dog food” tests with Google employees.

Although the colorful icons are likely to catch user’s eyes the most, Riley said that the intelligence behind the left-hand menu (which Google has been experimenting with off and on since 2006) is what he’s proudest of. The menu will only show the tools and related search categories that Google’s algorithms determine are the most relevant for a specific search, with the rest rolled up (although they can be expanded with a click of the arrow button). “So you’ll see different things there for a search on string theory vs. a search for something like red shoes,” said the Google engineer.

The search navigation menu will also show what Google believes to be the most relevant date range for a search, Riley said, so it would show a shorter range for something current such as the Icelandic volcano that erupted recently and a longer range for an older event. And it will display what Google thinks are the most appropriate other tools, such as the “wonder wheel” for image-based searches, or a search specific to sites that have images. The menu also has a new category called “Something Different,” which shows related search terms in case a user wants to expand their search, Riley said.

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  1. Wow, way to bust the embargo 30 minutes early. Play fair!

    1. The news had already appeared at several other news websites, including the New York Times, SFGate and USA Today, so we felt the embargo was no longer valid.

  2. ATurnz – New Google interface to be rolled out Wednesday, May 5, 2010

    [...] that the search engine has been trialling for some time on different users, technology website Gigaom reports that is rolling out the look from today [...]

  3. Way to go Google. Go ahead, copy bing. Why would you want to stay original anyway? You are big enough to behave like micro$oft, now you can even imitate their products !

    1. why in god’s name would you want to do anything like microsuck.

  4. tested the interface a while ago. Just don’t like the feel of it. Then again, Google needed to do something

  5. Why would you change this. Only reason I stayed with google and was loyal cuz I hated Microsoft’s search engine layout. Now I’m stuck with a copy cat of Microsoft.

  6. I liked the old style

  7. Leslie A. Joy Wednesday, May 5, 2010

    I miss the clean look of Google Search, but I really do like the added navigation on the side. I’m a heavy researcher, and the ability to narrow and hone results down with one click is pretty nifty.

  8. I hate the new left hand menu, it takes up too much space on a small window, can’t be removed and is largely redundant and annoying to me, and something I don’t see myself using.

    Google, please remove this, or give me the option to turn it off!!!

  9. Hey, so is there a way to disable it?

  10. Oh please tell me there’s at least a way to turn it off. It’s distracting and takes up way too much of the screen! I wonder what percentage of google users would choose the old layout if it was put to a vote…

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