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Summary:

Check out this video interview from our Green:Net conference with Mark Perry, Nissan North America’s director of product planning and strategy. He details who’s signing up to buy the electric LEAF and why Nissan expects to make money on it from the get-go.

Priced at just under $33,000, the upcoming Nissan LEAF could be one of the cheapest highway-capable electric vehicles on the road in coming years. Mark Perry, director of product planning and strategy for Nissan North America, told us at our Green:Net conference last week that the automaker expects to make money on the LEAF from the get-go.

That contrasts with competitors like General Motors, which has said it will likely sell the upcoming plug-in Chevy Volt at a loss for at least the first generation, despite a higher price tag than the LEAF. According to Perry, Nissan will be in the black with its inaugural electric model largely because of years of work developing and investing in battery technology.

Perry also revealed at Green:Net that Nissan had collected 8,000 reservations for the LEAF in the nine days since it began taking $99 (fully refundable) deposits for the vehicle. Check out this video interview with Perry at the event talking about who’s signing up to buy these cars, what the next steps are after handing over a deposit and how Nissan expects to turn a profit on the LEAF:

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  1. John Spencer Tuesday, May 4, 2010

    Telling comments regarding BetterPlace ‘… we have a limited relationship’ and ‘… it’ll be interesting to see if that business model has legs’.

    Does anyone think that BP’s business model will really work or is it hype winning over substance?

  2. Katie Fehrenbacher Wednesday, May 5, 2010

    Sorry to anyone that saw the video at a too-large size, should be fixed now.

  3. Where is the ECU located on a 95 Nissan Altima? Wednesday, May 5, 2010

    [...] T&#1211&#1077 Nissan LEAF: W&#1211&#1091 It W&#1110&#406&#406 B&#1077 Profitable Fr&#959m t&#1211&#1… [...]

  4. Coda on Profits, Utility Deals, & Why It’s Not Worried About BYD Thursday, May 6, 2010

    [...] Mark Perry, on the other hand, told us at our Green:Net event last week (check out this video interview) that the automaker has been able to keep costs down for the LEAF largely because of its history [...]

  5. Green:Net Presentations & Slides! Friday, May 7, 2010

    [...] on the sidelines of Green:Net, like Idealab founder and CEO Bill Gross, Cisco’s Laura Ipsen, Nissan’s Mark Perry, Ford’s Edward Pleet, IBM’s Allan Schurr, GM’s Paul Pebbles, Google’s Bill [...]

  6. Great news from Nissan. I tried to contact them here in Italy for information about pricing and release dates but heard nothing.

  7. Nissan in “Crisis Mode,” Banking on Electric Cars Thursday, May 13, 2010

    [...] of product planning and strategy for Nissan North America, has told us will allow the automaker to turn a profit on the vehicle — places the LEAF slightly under retail prices expected for BYD’s e6, Coda [...]

  8. Nissan: LEAF, Like Other Electric Cars, Will Lose Money at First Monday, May 17, 2010

    [...] stands when it comes to making a profit on its upcoming LEAF electric sedan. While the automaker has previously described the model as being priced for profitability from the get-go, Nissan now says (h/t GM-Volt) that it expects to initially lose money on the [...]

  9. Nissan Draws 13K Electric LEAF Reservations: Now What? Wednesday, May 26, 2010

    [...] the 100 miles that Nissan says the LEAF will go on a single charge, Perry explained. (Check out our video interview with Perry here.) Part of the idea is to ensure that the earliest buyers will have a good experience with the [...]

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