15 Comments

Summary:

Apple today announced the sale of one million iPad devices in just 28 days. The bigger story may be the growth in iPad app and e-book downloads — iPad sales are fueling big download numbers in both categories.

Apple said today it’s sold a million iPad devices in just 28 days — less than half time time it took to sell the same amount of iPhone handsets in 2007 (74 days). The company also said that iPad owners have downloaded more than 12 million applications from the iTunes App Store — there are currently some 5,000 software titles specific to the iPad — and 1.5 million e-books from the iBookstore. The total sales numbers were bolstered by this weekend’s U.S. release of the iPad 3G model, which includes a monthly, no-contract wireless broadband option on AT&T’s network, with some analysts estimating 300,000 3G devices sold.

Customers pay $130 extra for the new iPad 3G model, so based on those estimates, Apple has already taken in an additional $39 million. The premium version also adds a 3G radio, a microSIM slot and GPS functionality. The Wi-Fi version provides location functionality as well, and although I find it quite usable, it only works when in range of a Wi-Fi hotspot.

While the total number of iPad tablets sold is impressive, the growth in customer engagement is equally so. In the first two days following the release of the WiFi-only iPad, Apple reported one million app and 250,000 e-book downloads. Today, less than four weeks later, app downloads are up by a factor of 12, e-book downloads have increased nearly six-fold and the number of applications for the iPad already exceeds the number of titles in the webOS Application Catalog for Palm’s — soon to be HP’s — smartphones. Apple hasn’t disclosed how many apps or e-books were paid for vs. those that were downloaded for free, but with these growth rates, it’s clear the App Store economy is alive and well in Cupertino.

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By Kevin C. Tofel

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  1. Jacob Varghese Monday, May 3, 2010

    It seems like Apple only real competition in the tablet space will be Android. Once iPhone OS 4 is released with multitasking we should see another nice bump in sales. Tablets will be on everyone’s Christmas shopping list.

    Hopefully, Microsoft will release some of their office products on these platforms. OneNote would be a hit.

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    1. Although many OneNote users (including myself) typically use the app on a Tablet PC with ink, there’s definitely merit in a OneNote version for iPad — even without inking. Would love to see it.

      It really does look like a two-horse race right now, but I don’t think we can fully count out Microsoft or HP. MSFT could potentially leverage WindowsPhone 7 thanks to the mobile interface redesign and HP could extend webOS beyond smartphones.

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      1. There is an app for iPad, which is compatible with MS OneNote and can synchronize with it. It’s called MobileNoter. Now there are versions for iPhone and iPad, but Android version is also in development.

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  2. patternmusic Monday, May 3, 2010

    The download stats for my app (a top-10-selling music app) indicated that 25% of iPads are outside of the US even though Apple is only selling them in the US.

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  3. [...] new iPad 3G model, so based on those estimates, Apple has already taken in an additional … http://gigaom.com/2010/05/03/1m-apple-ipads-now-fueling-itunes-app%C2%A0store-downloads/ Filed under links Comment (RSS)  |  Trackback [...]

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  4. just 1 million after about a month all the overhype? underwhelming. 700,000 were suppose to be sold in the first weekend

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    1. Tim, somehow I suspect there isn’t a sales number that would have met your expectations. ;)

      In any case, your premise of 700,000 supposed to be sold in the first weekend is based on analyst expectations, no? I don’t recall that Apple ever provided this number, so blame the analysts. :)

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  5. I knew and have always said that they will blow their projections on the iPad in a short time frame. It will be interesting to see what amount of business it steals from the Kindle.

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    1. “It will be interesting to see what amount of business it steals from the Kindle.”

      I’m probably an outlier, but I sold my Kindle2 the day after the iPad arrived. However, I’m still buying my books through Amazon, so they’re not losing out on content sales from me.

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  6. At San Jose Valley Fair Apple store, each customer can only buy 2 ipads, per year. The staff do check against their database. Using a different credit card won’t work. Someone I know, who bought 2 before, tried to buy 2 more over the last weekend, but failed.

    This just shows Apple is in fact intentionally suppressing the number of ipads sold. The 1 million number could have been much higher.

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  7. [...] 1M Apple iPads Now Fueling iTunes App Store Downloads [...]

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  8. Hey, it’s a new world. Electronic today, perhaps something else in 5 years. Change is happening incredibly fast, scary for some. Who doesn’t recognize that? Oh right, the publishers. Been nice knowing ya! Apple pushed the envelope a bit further, just wait til Google Editions comes out. Bezos will have his way alongside Jobs. They’re not on opposite sides of this fence as it may now appear.

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  9. [...] on its iPhone has also matured and scaled into an all-day mobile slate in the iPad, which has already topped a million units sold, adding more cash to Apple’s coffers — aside from the hardware profits, the iTunes App [...]

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  10. [...] it or hate it, Apple sold more than a million iPads in the first 28 days after launch, there are reports that 200,000 are being sold each week and in [...]

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