Summary:

If Apple charges 1 cent per impression and $2 per click, and mandates a budget of $1 million, here’s how the various click through rates map…

If Apple charges 1 cent per impression and $2 per click, and mandates a budget of $1 million, here’s how the various click through rates map out:

Assumed Click Through Rate

1%

1.25%

1.50%

1.75%

2%

2.25%

2.50%

2.75%

3.00%

Total Impressions

33,333,333

28,571,429

25,000,000

22,222,222

20,000,000

18,181,818

16,666,667

15,384,615

14,285,714

Total Clicks

333,333

357,143

375,000

388,889

400,000

409,091

416,667

423,077

428,571

CPM (per impression)

$30.00

$35.00

$40.00

$45.00

$50.00

$55.00

$60.00

$65.00

$70.00

Reported by Tricia Duryee
Produced by Amanda Natividad
Source: WSJ
Published: Apr 30, 2010

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