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Summary:

Sports fans with a Roku player will now be able to follow two professional sports leagues live, with the availability of MLB and NBA content streaming through the broadband set-top box. Channels for both leagues can be added to users’ Roku players, which will allow fans […]

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Sports fans with a Roku player will now be able to follow two professional sports leagues live, with the availability of MLB and NBA content streaming through the broadband set-top box. Channels for both leagues can be added to users’ Roku players, which will allow fans to keep on top of the baseball and basketball action.

This is the second year that MLB.tv is available through the Roku set-top box, enabling viewers to watch live and on-demand video from their favorite baseball teams all season long. For MLB.tv subscribers, that means access to all out-of-market games, as well as video highlights, stats and scores, for $20 a month or $100 for the full season of games.

Roku isn’t the only provider of MLB.tv action on the TV — last week Major League Baseball announced that MLB.tv would be available through the Sony PlayStation 3 gaming console. MLB.tv is also available through apps on Apple’s iPhone and iPad, on Boxee’s media center software — which is often used to view content on a computer connected to the TV — and through its upcoming Boxee Box set-top device.

Also through the Roku Channel Store, users can install NBA Game Time. The NBA Game Time channel is free, but has some limitations. There’s no live video from the playoffs, for instance, but fans do get access to game highlight videos from all the remaining 2010 matchups, as well as game, player and team summaries throughout the playoffs.

The NBA has also been pretty aggressive with its multi-platform video strategy, launching the NBA League Pass Broadband subscription service, as well as iPhone and Android apps.

Related content on GigaOM Pro: Connected Consumer Market Overview, Q1 2010 (subscription required)

  1. I added the NBA channel yesterday in my Roku HD box – looks great!
    They should do IPL channel, now it’s over at but may be VODs, 51M viewers watched those cricket matches as NewTeeVee reports.

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  2. [...] has been aggressively adding channels to its lineup of content ever since it opened its Channel Store last November. With an [...]

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