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Summary:

YouTube has continued to quietly expand its rental service since February by adding more titles and by creating the YouTube Store, which aggregates all titles available for rent onto one page. According to a YouTube spokesperson via email, “When we announced YouTube Rentals in January we […]

YouTube has continued to quietly expand its rental service since February by adding more titles and by creating the YouTube Store, which aggregates all titles available for rent onto one page.

According to a YouTube spokesperson via email, “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” The design is pretty bare-bones, with fewer sorting and search options than other pages on the site. Payments are processed through Google Checkout, which means that if you already have a credit card connected to that service and your YouTube and Google accounts are linked, your card number will appear immediately.

That doesn’t necessarily mean people will shop, though: As Ryan reported in January, the first week of the YouTube rental program brought in less than $6,000. We’d follow up on how these rentals have performed since — but in what may be a first for YouTube, the viewcounts for rental videos are no longer appear to be publicly available, as seen here.

Scattered among the Bollywood and indie selections are more mainstream films like Lord of War (starring Nicholas Cage) and additional children’s programming. But as Read Write Web points out, the independent films with which the rental program first launched still dominate the charts.

Related GigaOM Pro Content (subscription required): The State of Social TV

  1. Is it just me or does Liz’s link (http://www.youtube.com/store) point to the wrong YouTube Store? There are no videos for rent there.

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    1. You might check again — it says “rental” by every single one of the prices listed on these videos.

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      1. It must be me then because every time I click the link I go to: http://www.youtube.com/user/store which does not look like what you are describing.

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        1. You are going to /user/store, which is different. Copy and paste this — http://www.youtube.com/store — into your browser.

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          1. “http://www.youtube.com/store” redirects me (and apparently others) to “http://www.youtube.com/user/store”.

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  2. [...] that while iTunes and Amazon sell TV episodes for $0.99, the episodes on YouTube are just for rent.NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A [...]

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  3. [...] that while iTunes and Amazon sell TV episodes for $0.99, the episodes on YouTube are just for rent.NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A [...]

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  4. [...] NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A spokesperson told them: “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” [...]

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  5. [...] NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A spokesperson told them: “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” [...]

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  6. [...] NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A spokesperson told them: “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” [...]

    Share
  7. [...] NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A spokesperson told them: “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” [...]

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  8. [...] aloitti tammikuussa videoiden vuokrauksen, mutta silloin tarjolla oli vain viisi elokuvaa. Nyt YouTube on kertonut, että palvelulla on lähes 500 yhteistyökumppania ja elokuvien määrä on kasvanut. Palvelusta [...]

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  9. [...] NewTeeVee contacted the site and asked about the new content, which went up with little fanfare. A spokesperson told them: “When we announced YouTube Rentals in January we said we would be creating a destination after more partners joined the program. To date, we have nearly 500 partners that have joined our Rental program.” [...]

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  10. I am also getting redirected, it may be because I am in Canada though, anyone else getting redirected within the states or outside the country only?
    I’m going to get Mathew Ingram on the job… he’ll sort ir out :)

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