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Summary:

So looking at reactions to this morning’s story about whether consumers might pay Hulu $10 for a subscription plan, the range of reaction from you, humble readers, has been largely negative. On Twitter, when queried as to whether they would pay $10 a month for Hulu, […]

So looking at reactions to this morning’s story about whether consumers might pay Hulu $10 for a subscription plan, the range of reaction from you, humble readers, has been largely negative.

On Twitter, when queried as to whether they would pay $10 a month for Hulu, there was a steady pulse of “no”s, and the stats on our poll continue to indicate that the overwhelming majority of users would not pay anything for Hulu.

However, the numbers have changed since our initial posting: While this morning 65 percent voted to say that they wouldn’t pay anything, as of 4 p.m. PT this afternoon the percentage was 61 percent. In addition, the people who would pay $6-$10 a month — theoretically, the people willing to become Hulu’s new customers — jumped from 9 percent to 13 percent.

From the comments on the post this morning, Greg said:

Why subscription? That’s my biggest gripe with cable/sat is that I am stuck paying whether I watch or not. I’d rather use AppleTV and pay per episode.

If Hulu did that, I’d gladly pay for every show I watch.. even the ones I get for free now. But I’d never buy a subscription, because sometimes months go by that I don’t watch anything.

And Aaron remarked that:

How do you know when a company has failed to effectively monetize their traffic with advertising? They try to charge for subscriptions…

There are two big issues that have risen out of the discussion: First, the portability of a potential subscription service — specifically, would Hulu Pro (for want of a better term) be available on the iPad or other platforms? Seth McGuinness said via Twitter “I’d pay $17.99 for a Hulu/Netflix package that I could watch anywhere; iPhone, iPad, PS3, etc, etc.”

The other issue was geoblocking, as stated best by Greg O’Brien on Twitter, who said that Canadians wouldn’t pay because “we want a free trial first…”

As plans for the subscription model take shape, we’ll try and be on top of them — and we continue to welcome your thoughts on the subject as well.

Related GigaOm Pro Content (subscription required): With TV Apps, Over-the-Top Video Gets New Backers

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  1. Jack Thorogood Friday, April 23, 2010

    If these figures were mirrored in actual free to pay conversion rates, Hulu are onto a winner.

  2. I’m not going to pay and then get advertised to. I’m happy to accept the advertising when it’s free, but $6-$10 is a lot to ask for something that’s not terribly comprehensive.

  3. annonymous_man Sunday, April 25, 2010

    Agreed I often buy TV episodes of my favorite shows from iTunes Store and watch on my iPod Touch, TV with Apple TV and my Mac computers (Mac Mini and MacBook Pro) and enjoy the fact there advertising free. Occasionally I don’t mind watching some TV Shows streamed over the Web with minimal ads. What I can’t stand are advertisements on TV when using cable or satellite TV. Video streamed over the Internet so far has ads but far fewer ads than when dealing with traditional digital cable/basic cable or even satellite television.

    So watching TV for free with a few ads is okay (by that no more than 2-3) like we get when streaming TV online, or buying TV programs and watching them completely free of any advertising is fine by me. II cannot stand the 10-15 ads on actual television every commercial break. Well maybe if I felt I could relate to the ads I wouldn’t be so annoyed by watching them.

    Anytime Apple’s Get A Mac ads from their Get A Mac ad campaign airs I’ve enjoyed watching them. Whether you like the Mac guy or PC guy these ads by Apple have been innovative and in my opinion also funny to watch. The Post Shredded Wheat commercials where they say “Here we put the no in innovation” was innovative and amusing. Successful advertising campaigns for products like The Snuggie have caught my interest. I like the Snuggie ads and was almost tempted to buy one once.

    The regular ads we see for car sales by any car company, pharmaceutical ads, or ads for cleaning products bore me.

    I understand advertising for these products/services is important but can they find new ways to market these products in a way that is less boring for people watching ads. They can still make and air ads for car sales but do a good job of dressing up the car by showing how nice the car looks, describe some of the car’s features and do a good job of exciting people about the car.

    Don’t just make the car exciting make the ad exciting enough so people don’t want to change the channel or skip the ad if they could.

    On television there are too many ads, the nice thing is when watching video streamed on TV network’s websites we see some ads when watching shows for free but they are far fewer ads than we see typically on television.

    Would I pay for a subscription from Hulu maybe if it is ad free. Hulu for free does provide some ads so Hulu subscriptions should have even less ads or none. With the amount of ads when watching video streamed over the Web already minimal compared to the amount of advertising on actual television channels (when you have cable or satellite) Hulu subscriptions should provide ad free streaming. No ads whatsoever. If Hulu did that and made this service available across as many devices as possible (iPad, iPhone, Google Android phones, XBox 360, PS3, Wii, Mac/Windows/Linux computer systems etc) that might be compelling. Otherwise there’s no justification in my opinion to pay for such a service.

    However, I doubt Hulu would offer its premium service completely ad free and even if it does that and it does offer the service across a number of devices like I said I would have to consider the pricing their planning — and ask myself: can I afford it in my budget? Is it worth it? Considering I already have digital cable TV at home and its high cost — every year rates go up even more.

    Why would I want to subscribe to TV online and pay for both cable and Hulu on a monthly subscription basis. I like picking and choosing a la carte what programs I want. I pay for them and download them via iTunes Store, and sync to Apple TV and enjoy or stream to Apple TV,

    If I don’t buy from iTunes I’ll buy boxed season sets on DVD of my favorite shows but find myself lately spending more to buy via iTunes than getting DVDs. I have not upgraded to Blu Ray yet for a few reasons — pricing — will wait till prices come back down to the levels they were at during the Blu Ray HD DVD format war.

    One of the benefits of the format war was Blu Ray makers had to reduce prices of Blu Ray drives to compete with the cheaper HD DVD. HD DVD was cheaper to manufacture and was sold cheaper. I supported HD DVD because I felt while its copy protection was annoying it was far less severe than the Blu Ray DRM system.

    Immediately after the format war ended Blu Ray prices which started out high but were lowered to compete with HD DVD (that undercut Blu Ray on price) the Blu Ray player prices skyrocketed again.

    I’ve heard some reports of their declining again but have they fallen back to levels they were at during the format war?! Even if they have I am waiting for Apple to throw in Blu Ray drives in their Mac computers to consider upgrading to Blu Ray. Something I doubt their going to do anytime soon.

    You know upgrading from VHS 2 DVD saw a huge improvement in quality switching from an analog video cassette tape format to a digital disc based format — it was still a physical medium but one using digital technology.

    DVDs can be played in computers with DVD drives — there is no way to play VHS on a computer. The jump from DVD to Blu Ray though is just an enhancement in picture and sound quality. VHS 2 DVD also had improvements in storage. There are no blank Blu Ray Discs yet widely available for Blu Ray authoring in homes. However, I’m getting off topic. Whatever your thoughts of Blu Ray whether you like it or liked HD DVD (by the way I smartly chose not to invest in either format during the format war because being an early adopter can be bad if you adopt the wrong format — for those who bought HD DVD in a way their investments became worthless when HD DVD bit the dust in the U.S.) but now after so long since Blu Ray won I’m still not buying Blu Ray. We have 1 Full 1080P HD TV in the family room all other TVs are 720P. Due to my opposition to draconian DRM on Blu Ray I refuse to buy their content.

    Yes iTunes has some DRM controls but Apple is somewhat liberal in their usage rights and restrictions allowing up to 5 authorized computers to play purchased content whether music, movies, TV Shows (i.e. music or video content) etc.

    Personally, I’m interested in ABC Player for iPad to watch free streams of ABC TV Shows — I hope other networks follow the ABC Player model (not very many might but at least a few more) and for Apple to get when and wherever possible lower pricing for TV Shows sold on iTunes Store.

  4. I’ll just go elsewhere for my free tv, who would pay to watch tv online?

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