– Michael Bloomberg was keen on buying BusinessWeek, after Bloomberg News broke the story about BW hiring Evercore as its banker.
– Bloomberg execs explored buying BusinessWeek in late 2008, 6 months before McGraw-Hill (NYSE: MHP) acknowledged the mag was for sale, but passed on it after the global economic crisis.
– Bloomberg name gets equal billing on the BW cover, a switch from the tiny font added to the title last December. Looks a bit like The Economist, which Norman Pearlstine, Bloomberg’s chief content officer, is a big fan of.
– Double the number of stories per issue, but many articles written by Bloomberg’s fleet of 2,300 journalists. After the cuts, the mag was only left with three NY-based writers.
– Bloomberg has committed to a minimum 66 news pages each issue, up from about 55.
– The new mag has five sections: economics, companies, politics and policy, technology, and markets. The sections often contain re-edited Bloomberg stories.
– Bloomberg BusinessWeek, which has a weekly circulation of 900,000, plans to give away 200,000 copies, including from online requests for free sample issues.
– Bloomberg has cut BW‘s losses by a large extent, it says. Mainly through job cuts and office closures. The mag has fewer than 300 employees, down from about 400 in October.