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Summary:

As the print edition of Bloomberg Businessweek gets rebooted later this week, Bloomberg.com is unveiling its makeover a little earlier. Asid…

Bloomberg homepage

As the print edition of Bloomberg Businessweek gets rebooted later this week, Bloomberg.com is unveiling its makeover a little earlier. Aside from replacing the dark background with a lighter one, the updated site will be sporting the Online Publishers Association pushdown ad unit, a larger display format intended to attract higher CPM ads. While Bloomberg’s business is built on its subscription terminals to financial firms, the new site is part of a plan to widen its appeal to a more general audience of business professionals to help it better compete against the likes of Thomson Reuters (NYSE: TRI) and Dow Jones/WSJ.

The other phases of the redesign will be rolled out over the next few months. In addition to the online magazine-like presentation of news headlines, the new site also promises auto-assist search and more eye-catching videos. The increased profile of its videos is also meant to promote another important part of Bloomberg’s multimedia strategy: that is, building up its business news TV channel to better challenge CNBC.

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  1. if they really want it “to widen its appeal to a more general audience…” they should DUMP the idea of pushdowns altogether, not much is more annoying than those buggahs.

  2. i don’t see any indication of ads coming to bloomberg.com especially since their current site doesn’t have any.

  3. I run from CNBC and Reuters because of their horrible layout. Bloomberg should keep its original layout.

  4. It’s much better than the old Windows and IE oriented Bloomberg site. I can now listen or watch bloomberg content from my mobile.

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