Summary:

Jeremy Liew, a managing director with Lightspeed Venture Partners, is a big believer in virtual goods. Liew recently stopped by GigaOM HQ for a quick chat about the explosive growth of that market and where it’s headed.

Jeremy Liew, a managing director with Lightspeed Venture Partners who focuses on consumer Internet companies in sectors like gaming and social media, is a big believer in virtual goods.

Liew recently stopped by GigaOM HQ for a quick chat about the explosive growth of that market and where it’s headed. Liew believes:

  • The iPad won’t be a game-changer in the virtual goods space at first, but could be, depending on adoption of the device.
  • Buying virtual goods in games is not cheating, but rather is akin to a golfer purchasing a better putter.
  • Companies looking to his firm for funding should realize that games are a hits-driven business. Creating one really expensive game is less appealing than the ability to affordably take “multiple shots on goal.”

For more in-depth analysis on MMOs, check out the report Virtual Worlds: Trends and Opportunities at our subscription research service, GigaOM Pro.

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