The rumors of the HTC Incredible coming to Verizon are rumors no more, as the carrier has a preview page up that confirms it is coming. It will be the Droid Incredible on Verizon, keeping the Droid product line active for another handset.

Droid Incredible

The rumors of the HTC Incredible coming to Verizon are rumors no more, as the carrier has a preview page up that confirms it is coming on April 29. It will be the Droid Incredible on Verizon, keeping the Droid product line active for another handset. The Incredible has largely the same specs as the Google Nexus One, that has been expected to appear on Verizon’s shelves for a while. Given the similar nature of the Incredible and the Nexus One, why would Verizon want both?

Google’s Nexus One web page still claims the handset will be heading to Verizon in the spring of 2010. It’s been that way for months so Google must still plan to sell the Nexus One for the Verizon network. The Incredible is a tweaked version of the Nexus One, and will definitely be sold by Verizon so it begs the question — why would Verizon want both phones?

I suspect it is Google that wants to get the Nexus One on Big Red, it is Google’s own phone after all. Google has made no bones about wanting to get the Nexus One on all of the major U.S. carriers, so this is no surprise. I’m not sure why Verizon would want to support the Nexus One and the Droid Incredible both, however, and I can’t see Big Red offering good subsidies on both handsets. The Droid Incredible, as a network phone, yes, but the Nexus One, no. The Nexus One will be competing with Verizon’s own handset now, and that just doesn’t make sense.

Related research from GigaOM Pro (sub req’d):

Marketing Handsets in the Superphone Era

  1. Certainly nothing against the Incredible, but I’m locking myself into a Nexus One. It’s Google through and through and I happen to prefer the smooth back. The camera and stock memory aren’t really concerns to me. The availability and functionality of the car dock are, which I already ordered.

  2. it makes sense for verizon because they get more customers! it’s simple match. i know it’s hard to believe but there are people that don’t like the sense ui and plain jane android is more to their liking.

  3. You’re the guy with the inside info, having scooped the fact that the Verizon Nexus One announcement will offer “a big surprise” [FN1]; you should be providing the answers, not the questions! :)

    [FN1] http://jkontherun.com/2010/03/29/nexus-one-on-verizon-surprise/

  4. I have been thinking for the past week or two that the N1 and Incredible were to be one and the same. This gained credibility when the last week’s leaked feature set from a verizon internal site mentions, ‘Google Over The Air Updates’

  5. I prefer the Nexus One to the Incredible because of HTC Sense. I prefer a pure Google phone, and we’ll see a year from now when Android 2.5, 3.0, etc. come out if the Incredible will be like the current Hero and be stuck on 2.1 due to having Sense.

  6. “why would Verizon want both phones?”

    Here’s a thought: more phones = more voice/data plans & revenues. ;)

    Bear in mind that Verizon isn’t “carrying” the Nexus One in the traditional sense. The Incredible will be sold in stores as a Verizon-branded phone. The Nexus One is sold externally through Google as a wholesale carrier partner. Totally different models and both will earn money for Verizon.

  7. I’m with Kevin here.

    If Verizon is going to support both phones, they are smart to release the one they are selling first. They get the “pent up demand” for those features.

    Then they open up for Google’s phone to get the hold-outs also.

  8. Yes, it’s true that the hardware specs for Google’s Nexus One and HTC’s Droid Incredible are practically the same. However, the user experience is not.

    On a stock Nexus One, the user interface is pure Google Android. Even the default wallpaper mimics the color scheme of the phone’s case, giving it a fully integrated appearance.

    Droid Incredible, on the other hand, utilizes HTC’s Sense UI, giving the illusion of an altogether different operating system. The case itself has the distinctive HTC look.

    Verizon makes its money from service charges. There’s plenty of room for both phones on their network, and they’d be foolish to ignore the potential revenue stream.

  9. In UK, Desire is already a big hit. Vodafone, for instance is selling Desire right now and having hard time to keep it in stock (similar with T-Mobile UK). Vodafone has also announced Nexus One but it’s hard to imagine it competing with Desire.

    In addition, it is the first time Vodafone went for custom UI Android as opposed to “Comes with Google” badge. Last year it was Magic, which was a Google experience device and against Hero it did not do very well. This year, they seem to have learned from previous mistakes and bet on the right one.

    If Google cared about pushing Nexus One sales, they would certainly have an agreement with HTC to stop them competing with Nexus One using its design and specs. Looking at how Google treats Nexus One, is there any reason to see it beyond a showcase product from Google demonstrating capabilities of Android?

    Perhaps US market is different and it will be interesting to see how well Incredible does.

  10. NO, they are not the same. The Incredible is a different phone than the N1, which is code named the Passion. The N1 will be sold directly through Google, while the Incredible will be in stores. Sense UI as well on the Incredible.

    The N1 should still be coming some time soon. But with the sales so far, I can’t see much interest outside of the geeky tech crowd.


Comments have been disabled for this post