Facebook’s U.S. search queries grew 48 percent in March, bringing the company to 2.7 percent market share, making it larger than AOL and almost as big as Ask.


Facebook’s U.S. search queries grew 48 percent in March, bringing the company to 2.7 4.2 percent market share, according to comScore data that’s due out this afternoon but has already been distributed by Citi Investment Research. Update: It appears that Citi may have erroneously reported the search engines’ shares by comparing Facebook’s portion to the top five properties rather than the whole category. Using the raw data as provided by comScore client Ask, we have updated to the correct percent shares for all search engines throughout. With the actual numbers, Facebook is smaller than Ask. At 2.7 percent of searches, Facebook now ranks just below the search engine Ask, at 3.1 percent, and ahead of the long-time portal AOL, at 2.5 percent. And this is coming off of a February when Facebook redesigned its home page to more prominently feature search and saw an immediate 10 percent jump in search queries.

Microsoft’s Bing, which powers Facebook’s web search, is also on the rise, with 7.8 percent market share a tenth above February. Yahoo grew for the first time since Bing was introduced — to 11.3 percent market share — but is still on a overall downward slope for the year. Meanwhile, Google had 59.7 percent market share in March, down just a few tenths from March.

Expect this trend to continue. As we wrote last month:

Understanding information through a social lens can be incredibly useful. Not to mention, half of Facebook’s 400 million users log in every day, so they will likely become accustomed to searching through the site where they live on the web.

Related content from GigaOM Pro:

Why Google Should Fear the Social Web

Please see the disclosure about Facebook in my bio.

Post and thumbnail photos courtesy Flickr user boxchain.

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  1. Ferodynamics Friday, April 9, 2010

    Funny, Facebook linking to other sites?

    Facebook’s search engine: “Warning, you are leaving Facebook.com! This link may contain viruses and trojans! Be careful, beware!”

    Then every result opens in a frame. Good one Zuck!

  2. Facebook Search: Already Bigger Than Ask, AOL (Liz Gannes/GigaOM) « My Blog Friday, April 9, 2010

    [...] Gannes / GigaOM: Facebook Search: Already Bigger Than Ask, AOL  —  Facebook’s U.S. search queries grew 48 percent in March, bringing the [...]

  3. Rainier Seidel Friday, April 9, 2010

    Any visibility into the commercial intent on Facebook Search? Are users just searching for friends?

  4. Montreal Information Retrieval Friday, April 9, 2010

    Facebook might soon be a better search engine than Google!

  5. Finance Geek » Facebook Rapidly Gaining Search Share, Blowing Past AOL And Ask Saturday, April 10, 2010

    [...] to Liz Gannes’ analysis of the March Comscore numbers, Facebook has already blown past AOL and is catching up to [...]

  6. mackenziepricee Saturday, April 10, 2010

    Why would Facebook Search overtake Bing? They should both be in the same market share category.

    1. Facebook search didn’t overtake Bing. Bing still has a higher market share than Facebook search based on the post above. :)

  7. Facebook’s Search Traffic Continues to Grow Saturday, April 10, 2010

    [...] The latest ComScore numbers for the search market reveal an interesting fact: Facebook’s search query volume is rapidly approaching that of the smallest major search engine, Ask. Citi Group, in its own take on ComScore’s numbers, noted Facebook’s 647 million queries in March, which was in turn picked up by Liz Gannes at GigaOm. [...]

  8. SearchCap: The Day In Search, April 12, 2010 Monday, April 12, 2010

    [...] Facebook Search: Already Bigger Than Ask, AOL, gigaom.com [...]

  9. Finance Geek » Facebook making forays into search Friday, June 25, 2010

    [...] The answer is yes, but only a small one – according to Comscore data from April (reported here on GigaOM) their share is around 2.7%.  That said, my understanding is that their query volume is [...]

  10. Is Facebook’s Social Search Engine a Google Killer? Friday, June 25, 2010

    [...] a deal signed in 2008. Facebook search grew by 48 percent in March compared to the previous month, according to comScore rankings. That gave the network a relatively puny 2.7 percent share of the U.S. search business, but still [...]

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