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Summary:

Apple Announces iAd Mobile Advertising Platform; Apple will sell and host the ads, giving 60 percent of ad revenue back to developers. Unlike most mobile ads, which kick users out of the application they’re currently using, iAd keeps users in the same app. (TechCrunch) Juniper Acquires […]

Apple Announces iAd Mobile Advertising Platform; Apple will sell and host the ads, giving 60 percent of ad revenue back to developers. Unlike most mobile ads, which kick users out of the application they’re currently using, iAd keeps users in the same app. (TechCrunch)

Juniper Acquires Ankeena Networks for Less Than $100 Million; networking equipment manufacture will pay less than $100 million for Ankeena Networks, which makes video-streaming software that could help Juniper compete with Cisco. (Bloomberg)

Britain’s Digital Economy Bill Causes Outrage; the bill is a controversial and wide-ranging piece of legislation aimed at tackling copyright infringement and, among other things, will force ISPs to cut off persistent file-sharers. (GigaOM)

Verizon, DirecTV Weren’t Offered Swing at 3-D Masters; officials at Verizon and DirecTV said they weren’t offered a 3-D video feed of the Masters that is being distributed to major cable MSOs, such as Time Warner Cable, Cablevision, Cox, and Shaw Communications. (Light Reading)

DirecTV To Deliver 3DTV With Harmonic Encoders; the satellite TV provider will use its existing HD encoders from Harmonic to launch three dedicated 3DTV channels in June, in a format that takes up the same amount of space as a regular HD stream. (Multichannel News)

Break Media Launches Ad Server Effort; the firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break’s advertising network. (socalTECH)

SublimeVideo Adds Flash Mode to its Universal, HTML5 Player; SublimeVideo, an HTML5-based video player from Jilion, now will automatically switch over to Adobe Flash when viewed in browsers that don’t support HTML5. (ReadWriteWeb)

Unicorn Media to Provide Live Broadcast of the Streamy Awards; as the media services partner for The Streamy Awards, Unicorn will provide media management tools to upload content, transcode at multiple bitrates and support 3rd party ad integration for monetization. (press release)

Boxee Launches New Version of its MLB.TV Application; over-the-top-TV specialist Boxee announced the launch of a new version of the MLB app. (InteractiveTV Today)

Adap.tv Expand Online Video Advertising Marketplace with Grab Networks; the alliance brings Adap.tv’s partnerships with agencies, networks and marketers together with Grab Networks’ diverse and growing network of high-quality professional content and affiliate sites. (press release)

  1. How long do you think it will be until Apple bans the use of Admob ads in iPhone/iPad apps and force the use of the iAd platform?

    Since the the announcement about third-party dev toolsets and frameworks, I think this could actually happen. – since they (Apple) make no money for those ads.

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  2. [...] with formats across online and tablet ads could act as a barrier to large campaigns, Apple’s introduction of iAds could help to standardize advertising on the [...]

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