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Summary:

The Huffington Post is launching a “Twitter edition” that is intended to serve as an extension and a distinct entity from the main news and…

Arianna Huffington
photo: AP Images

The Huffington Post is launching a “Twitter edition” that is intended to serve as an extension and a distinct entity from the main news and opinion site, the company told paidContent. The primary purpose is to harness the social networking aspects of the site to create a real-time news service for each of HuffPo’s 19 sections. The move follows the introduction of sponsored Tweets across a number of channels as part of president and chief revenue officer Greg Coleman’s goal doubling HuffPo

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  1. If you want to see how this might work, check out the already-launched http://www.thefrequency.tv featuring crisis reporting from the Pulitzer Center all this week

  2. Jason @lockerpartner Thursday, April 8, 2010

    This is pretty amazing. Seems like their timing is a bit off with that Chirp conference a week away. Here’s us “HuffPo”-ing your news. Heh. http://lockerpartner.com/2010/04/huffpo-gets-more-social-with-twitter-edition/

    1. @Jason wonder if they were trying not to get lost in the Chirp fest.

  3. viewsagent.com Thursday, April 8, 2010

    spin it does, and whizz…

  4. Jason @lockerpartner Thursday, April 8, 2010

    @Staci: Or maybe they have some intel re. Twitter’s future plans that supports this move?

  5. @Jason: I think they might have some inklings about what Twitter will be announcing at the Chirp conference, but the sense I got from my conversation with Eric Hippeau was more speculative and hopeful on HuffPo’s part.

  6. Jason @lockerpartner Thursday, April 8, 2010

    @David: Thanks for your added insight. I think it’s cool that an outlet like HuffPo is experimenting with and embracing social media on such a huge scale. It’ll be interesting to follow up after Chirp!

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