Episodic, a San Francisco-based Web video hosting start-up has been acquired by Google, according to a post on Episodic’s blog. Financial details of the deals have not been announced, but Episodic previously raised $2.5 million in financing. The two-year old Episodic will continue to offer its services to its customers, but sign-ups for new accounts have been put on hold. The acquisition could lead to Google rolling out more professional hosting options that go beyond what YouTube is currently offering. From the announcement:
“The Episodic team will join Google and continue its work to bring a great video experience to the Web, mobile phones and IPTV devices.”
That’s admittedly pretty vague, but there’s one part of the acquisition that’s already pretty telling: Episodic is a small player in an industry dominated by companies like Brightcove and Ooyala. There were some rumors floating around recently that Google might be interested in buying one of these bigger players, which would have allowed them to tap into a larger existing customer base. Buying Episodic shows confidence on Google’s part that it will be able to take win over those customers on its own, rather than paying a premium for acquiring them.
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