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Summary:

We may finally have an answer to the gajillion dollar question (rounding up for inflation) that’s revolved around Hulu since the first rumors began last year: The ad-supported online video site may test plans for a subscription service with an in-development iPad application, as stated in […]

We may finally have an answer to the gajillion dollar question (rounding up for inflation) that’s revolved around Hulu since the first rumors began last year: The ad-supported online video site may test plans for a subscription service with an in-development iPad application, as stated in a New York Times article published today.

According to the Times, “people briefed on Hulu’s plan” sad that the site was set to create an app for the upcoming device, but could not say when it would be available. One anonymously quoted Hulu employee compared moving Hulu to other platforms a challenge on the level of passing the recent health care bill, theoretically because of the many powerful players involved, including NBC, Rupert Murdoch, and Disney. However, at DLD Conference in Munich earlier this year, Hulu CEO Jason Kilar said: “The computer in your pocket is very important. Mobile is a monster – we are very bullish. We will embrace any device.”

When polled last year, an overwhelming majority of NewTeeVee readers said firmly that they would not pay to use the site. But as Liz Gannes might say, we shouldn’t freak out over the possibility, as much of the content will probably remain available for free. Kilar even tells the Times that they are open to a subscription model that would complement the ad-based one.

Related content on NewTeeVee: The iPad Will Usher In a New Era of HTML5 Video

Related content on GigaOM Pro: The iPad: Cable TV For Publishers? (subscription required)

  1. People won’t pay for sites but they will pay for Apps.

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  2. [...] of plans by Netflix, ABC and CBS to reach the iPad follow a report in the NY Times that Hulu is working on an iPad app expected to be released later this year and may test a long-expected subscription service for [...]

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  3. [...] particularly as more publishers ready HTML5-compliant web sites and more premium app offerings from video sites like Hulu become available. As HTML5 publishing and monetization tools mature, expect the quantity and [...]

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  4. [...] particularly as more publishers ready HTML5-compliant web sites and more premium app offerings from video sites like Hulu become available. As HTML5 publishing and monetization tools mature, expect the quantity and [...]

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  5. [...] now, with the most recent report in the New York Times hinting that it could introduce the service along with an app for the Apple iPad. The introduction of a premium subscription option could bring new revenues to [...]

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  6. [...] now, with the most recent report in the New York Times hinting that it could introduce the service along with an app for the Apple iPad. The introduction of a premium subscription option could bring new revenues to [...]

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  7. [...] now, with the most recent report in the New York Times hinting that it could introduce the service along with an app for the Apple iPad. The introduction of a premium subscription option could bring new revenues to [...]

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  8. [...] potential subscription service — specifically, would Hulu Pro (for want of a better term) be available on the iPad or other platforms? Seth McGuinness said via Twitter “I’d pay $17.99 for a Hulu/Netflix [...]

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  9. [...] Hulu hasn’t fully ruled out plans to support HTML5 at some point in the future — “technology is a fast-moving space,” Wei notes, and those features could be available later — but for now its approach is Flash-only. Hulu’s plans will keep its web videos off the iPad for the foreseeable future, but there’s still a good chance it could launch a paid video app on the device. Hulu has long been rumored to be interested in launching a subscription service, and an iPad app could help it to do so. [...]

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  10. [...] to a New York Times article in late March, which said that a Hulu subscription service could be tested on the Apple iPad [...]

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