Bloomberg has created a new post to oversee its worldwide mobile strategy and has hired Oke Okaro from ESPN (NYSE: DIS) for the role. Okaro was most recently VP of mobile for ESPN and he had been at the Disney sports content unit for roughly six years. As Bloomberg’s global head of mobile, Okaro will be charged with developing mobile products and striking deals with content distributors and wireless carriers. Okaro will report to Bloomberg Multimedia CEO Andy Lack.
The move is part of Bloomberg’s work to create a more of “consumer-facing” business alongside its primary terminal business. For the past few years, Bloomberg has been looking to build up the individual assets such as Bloomberg.com, Bloomberg TV, Bloomberg Radio and Bloomberg Mobile and foster while fostering an interlocking cross-platform strategy. The focus on mobile couldn’t have been better timed.
In addition to this weekend’s much-hyped debut of Apple’s iPad on store shelves, Bloomberg’s efforts to expand comes as rivals Reuters (NYSE: TRI) and the AP have been increasingly aiming their digital offerings directly at consumers as well. Release