17 Comments

Summary:

Smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago, according to the company’s Mobile Metrics Report for February. The iPhone OS’s share rose to 50 percent of all requests and Android’s, to 24 percent.

Between iPhone and the Android, I wonder if anyone else has a chance to even become a player on the mobile web. This morning, AdMob released its Mobile Metrics Report for February. I know it isn’t the most accurate data out there, but directionally it speaks volumes about the market. According to the report, smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago.

What I found more interesting was that the iPhone OS share rose to 50 percent of all requests vs. 33 percent in February 2009. Android increased its share from 2 percent in February 2009 to 24 percent in February 2010. In comparison, Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010. The boost in Android and iPhone’s traffic can be attributed to two things: full-featured browsers and mobile apps.

While in New York, I’m currently using the iPhone with Sprint’s Overdrive MiFi and BlackBerry to stay connected with everyone back in San Francisco. I open the laptop only in the morning and late at night when I want to write out longer posts. I am betting my behavior is not unique as more people are spending time on their smartphones.

According to the report, the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, even though the absolute traffic from feature phones still went up 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010, the report said. Of course, this category was led by the iPod touch.

By Om Malik
  1. [...] iPhone, Android Dominating the Mobile Web – GigaOM [...]

    Share
  2. Do you think the data from AdMob is skewed since they offer advertising solutions geared specifically to iPhone/iPod touch/Android devices + AdMob is probably signing on many more publishers targeting just these devices?

    Share
    1. I think it is skewed because they can’t speak for all the publishers and all the websites because not everybody is using their services.

      I don’t think there is anything wrong with their methodology, but it is the depth of data I have an issue with.

      Share
      1. Do you think it’s skewed because AdMob get 50% of their hits from the US where sites are, as mentioned, modified for iPhone and Android? I’m guessing yes on that one.

        Perhaps you might want to publish Statcounters finding on mobile OS usage. It has a rather different set of trends.

        Share
  3. [...] has been issued that shows the iPhone and Android are dominating the mobile web. The iPhone now serves 50% of all requests to the mobile [...]

    Share
  4. [...] has been issued that shows the iPhone and Android are dominating the mobile web. The iPhone now serves 50% of all requests to the mobile [...]

    Share
  5. iphone is winning

    Share
    1. Oh that is obvious :-)

      Share
  6. I agree with you, more and more people are spendign time on their smartphones and I am one of them so it is not unique. It will be interesting to look at these analytices a year from now, I thnik it will just get blown as more and more people access the net from their mobile device.

    Share
  7. The smartphone is the computer! Get in on the land rush now, or be marginalized.

    Share
  8. [...] think BlackBerry will make a dent in the top-used devices as measured by some. Take, for instance, the most recent AdMob report that Om noted today at GigaOm. This quote is telling: “Between iPhone and the Android, I wonder if anyone else has a chance [...]

    Share
  9. [...] iPhone, Android Dominating the Mobile Web – GigaOM [...]

    Share
  10. Don’t think it’s fair to show iPhone as a single category. Not sure if admob is able to see split between iPhone 3GS,3G and 2g but it’s like in showing data for Nokia N series

    Share
  11. When I read the chart, I am struck by howhard it is to remember which is Hero and which is Dream or Magic. And the difference between the Samsung SCH R350 and SCHR450 is…? Seriously, consumers are getting bombarded with models from OEMs and who can keep track of which model variant is on which carrier network?. Wouldn’t it be a fairer fight to at least aggregate up all requests OEM to show their contribution to advertising revenue for a particular OS? It takes, what, 7 models to equal half of the requests from iPhone alone?

    Share
  12. [...] Gigaom] VN:F [1.8.6_1065]please wait…Rating: 0.0/5 (0 votes cast)VN:F [1.8.6_1065]Rating: 0 (from [...]

    Share
  13. Why is RIM so low? Could this also be an artifact of AdMob’s target? Or does this indicate that Blackberry users aren’t surfing the web that much???

    Share
  14. [...] From a consumer standpoint, separating core handset functionality from applications can reduce buyers’ remorse as Android matures. That doesn’t mean that every Android application in the future will run on the handset you just bought, but the functional base between various Android devices should be much more similar. And if Google can get a more standardized version of Android across its handsets, developers won’t be as challenged to port code between various SDKs and feature sets. Happy developers ought to make for happy customers and help continue Google’s path towards mobile dominance in the smartphone market. [...]

    Share

Comments have been disabled for this post