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Summary:

Smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago, according to the company’s Mobile Metrics Report for February. The iPhone OS’s share rose to 50 percent of all requests and Android’s, to 24 percent.

Between iPhone and the Android, I wonder if anyone else has a chance to even become a player on the mobile web. This morning, AdMob released its Mobile Metrics Report for February. I know it isn’t the most accurate data out there, but directionally it speaks volumes about the market. According to the report, smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago.

What I found more interesting was that the iPhone OS share rose to 50 percent of all requests vs. 33 percent in February 2009. Android increased its share from 2 percent in February 2009 to 24 percent in February 2010. In comparison, Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010. The boost in Android and iPhone’s traffic can be attributed to two things: full-featured browsers and mobile apps.

While in New York, I’m currently using the iPhone with Sprint’s Overdrive MiFi and BlackBerry to stay connected with everyone back in San Francisco. I open the laptop only in the morning and late at night when I want to write out longer posts. I am betting my behavior is not unique as more people are spending time on their smartphones.

According to the report, the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, even though the absolute traffic from feature phones still went up 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010, the report said. Of course, this category was led by the iPod touch.

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By Om Malik

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  1. My $4954.14 iphone Bill | Cell Phone Choice Blog Thursday, March 25, 2010

    [...] iPhone, Android Dominating the Mobile Web – GigaOM [...]

  2. Will Robertson Thursday, March 25, 2010

    Do you think the data from AdMob is skewed since they offer advertising solutions geared specifically to iPhone/iPod touch/Android devices + AdMob is probably signing on many more publishers targeting just these devices?

    1. I think it is skewed because they can’t speak for all the publishers and all the websites because not everybody is using their services.

      I don’t think there is anything wrong with their methodology, but it is the depth of data I have an issue with.

      1. Do you think it’s skewed because AdMob get 50% of their hits from the US where sites are, as mentioned, modified for iPhone and Android? I’m guessing yes on that one.

        Perhaps you might want to publish Statcounters finding on mobile OS usage. It has a rather different set of trends.

  3. iPhone and Android dominate, Yahoo apps, iPhone defense flaw | Mobile Phone Reviews Thursday, March 25, 2010

    [...] has been issued that shows the iPhone and Android are dominating the mobile web. The iPhone now serves 50% of all requests to the mobile [...]

  4. iPhone and Android dominate, Yahoo apps, iPhone shield flaw | Cellphone Reviews Thursday, March 25, 2010

    [...] has been issued that shows the iPhone and Android are dominating the mobile web. The iPhone now serves 50% of all requests to the mobile [...]

  5. iphone is winning

    1. Oh that is obvious :-)

  6. Sanjay Maharaj Thursday, March 25, 2010

    I agree with you, more and more people are spendign time on their smartphones and I am one of them so it is not unique. It will be interesting to look at these analytices a year from now, I thnik it will just get blown as more and more people access the net from their mobile device.

  7. The smartphone is the computer! Get in on the land rush now, or be marginalized.

  8. Google Mobile, But Not the Web, Storms the BlackBerry – jkOnTheRun Thursday, March 25, 2010

    [...] think BlackBerry will make a dent in the top-used devices as measured by some. Take, for instance, the most recent AdMob report that Om noted today at GigaOm. This quote is telling: “Between iPhone and the Android, I wonder if anyone else has a chance [...]

  9. FREE Cellphone Svc & Make Great Money- WOW Mobile presentation part 1/4 Thursday, March 25, 2010

    [...] iPhone, Android Dominating the Mobile Web – GigaOM [...]

  10. Don’t think it’s fair to show iPhone as a single category. Not sure if admob is able to see split between iPhone 3GS,3G and 2g but it’s like in showing data for Nokia N series

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