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Summary:

YouTube has done away with a feature designed to make it easier for users to share what they were watching with their friends in real time. After less than a year of testing, the Realtime Toolbar, which was rolled out to a limited number of users, […]

YouTube has done away with a feature designed to make it easier for users to share what they were watching with their friends in real time. After less than a year of testing, the Realtime Toolbar, which was rolled out to a limited number of users, has been retired, according to a post in the YouTube User forums.

The Realtime Toolbar, which was one of several experimental features that YouTube announced last April, allowed users to see what their friends were viewing, rating and commenting on. It also enabled users to invite others to watch videos along with them. But the toolbar was not very widely released, as users had to be invited to test it out.

Instead of continuing to support the experimental feature, YouTube is instead throwing its weight behind other projects that could help increase engagement and viewing among its users, like Auto-Share. The company issued the following statement regarding the shutdown: “We routinely test early products in TestTube to give the YouTube community a chance to try them out before retiring them, or rolling them out more broadly. Some social features, like Auto-Share, gain a lot of interest and adoption within the YouTube community while others do not.”

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  1. Twitter wins that round I guess :)

  2. better to try then not try at all.

    interestingly i wonder if they killed it for technical reasons or for results reasons.

    i bet you it wasn’t for results considering how few people were invited – probably going to find they had an architecture problem.

    real time video share is a hot concept…… :) well i think it is and have invested the last year on it.

  3. You can still real-time share at this underground site called synchtube.

  4. Blog « Weekly Social TV and Mobile Messaging News Roundup Thursday, March 25, 2010

    [...] YouTube Kills Real-Time Sharing Feature – (23 March 2010, NewTeeVee) A move in the wrong direction? [...]

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