This surely isn’t the four weeks of Advent, but nevermind, at least Blockbuster (NYSE: BBI) gets some breathing space it desperately needs. It has a new windowing deal with Warner Bros. (NYSE: TWX) where DVDs and Blu-rays will be available to the customers four weeks before they get released on “either kiosk or other subscription services” (read: Redbox and Netflix). These BB rentals will start same day as DVD sale release, with The Blind Side the first one, available today in BB stores and by-mail. The digital agreement already in place remains unchanged, it said. Details in release.
Here’s BB CEO James Keyes in an interview on this deal with Bloomberg: