Magazine publishers were already beginning to imagine how tablet devices might reboot their fortunes long before the April 3 retail date for…

The Factory

The Factory

It’s not just editorial that stands to be reinvented on tablets – at the heart of any e-edition, there is advertising. It’s an opportunity NYC interactive design agency The Factory is aiming at.

It promises that no-brainer of tablet advertising – trailers accompanying movie ads – along with live, in-page tweet streams, ads that readers get to draw on and functions to share content and campaigns with friends. Just don’t expect much web integration.

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