Magazine publishers were already beginning to imagine how tablet devices might reboot their fortunes long before the April 3 retail date for…



Swedish mag publisher Bonnier‘s R&D team enlisted celebrated London design house BERG to re-imagine not just one of its magazines, but the magazine as a form.

The result: Mag+, an iPad lookalike whose on-board titles eschew page-turning mimickry (it “doesn’t feel very believable and isn’t very honest to the screen”) for web-style scrollable columns.

Neither BERG nor Bonnier will realise the device (they aren’t hardware makers), but the reusable software concept presents several interesting methods for navigating articles that are clearly borrowed from iPodville.

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