AOL (NYSE: AOL) practically added two new sites a month last year as part of its goal to reach 100 sites under its MediaGlow content group. While the content strategy has lately rested on building up its freelance content site Seed.com, AOL still plans to roll out more verticals. The latest is what amounts to an overhaul of the AOL Food channel in the form of recipes site Kitchen Daily, which was fully launched this morning. Parts of AOL Food are sticking around on Kitchen Daily, including Grilling Hub and Dinner Tonight page. But an AOL rep tells paidContent that the Slashfood blog will be kept as a separate, stand-alone site, as it continues to focus more on the food news and culture.
If Kitchen Daily looks a little like Condé Nast’s Epicurious, it’s not exactly a coincidence. Cheryl Brown, who was has held a post at Condé Nast’s now-defunct Gourmet magazine and, more recently served as managing editor of Disney’s Wondertime magazine, is the editor-in-chief. Former Epicurious senior editor Megan Steintrager, who joined AOL Food in January, holds the same title at Kitchen Daily.
At its launch, Kitchen Daily already claims to have 250 original videos available from a long list of partners that includes organs like the Culinary Institute of America and individual gourmets like Mark Bittman, who also blogs for the NYTimes.com.