16 Comments

Summary:

At least two major news media outlets aren’t going to let the iPad’s lack of Flash support keep owners of Apple’s latest creation away from their content. The Wall Street Journal (WSJ) and National Public Radio (NPR) are working on iPad-specific versions of their web sites, […]

At least two major news media outlets aren’t going to let the iPad’s lack of Flash support keep owners of Apple’s latest creation away from their content. The Wall Street Journal (WSJ) and National Public Radio (NPR) are working on iPad-specific versions of their web sites, set to launch next month alongside the official ship date of the iPad.

The websites will launch automatically whenever someone navigates to either NPR.org or WSJ.com, and will replace the standard sites, both of which feature pretty significant quantities of Flash content. Peter Kafka at MediaMemo also notes that this workaround ensures that iPad owners will be able to access content from the two news sources without the organizations having to rush out a dedicated iPad application.

According to Kafka, NPR is in the process of developing such an application, but it won’t necessarily be ready in time for the iPad’s launch. Also, having two options available for iPad owners means that no matter what a customer’s preference, they should be able to access all of NPR’s content. Just after the device hits the streets, consumer frenzy will probably be at its most heady, so anyone ready to go on day one stands to benefit the most by way of picking up new readers and/or customers.

The Wall Street Journal, which is owned by Rupert Murdoch’s News Corp. is doing something along the same lines, although it will be more sound and fury than substance. While NPR’s site is getting a complete overhaul, the WSJ will have a Flash-free front page, but if you start delving deeper into content, you’ll run into those annoying little mystery Lego icons. The WSJ and other sites using this tactic will likely wait and see how popular the iPad actually becomes before devoting many resources to a full-scale conversion.

Related Research from GigaOM Pro:

  1. surely this will benefit non-iProduct users too who are mobile and do not want to load flash? Blackberry, Symbian, Palm, & Android user like non-flash to?

    Share
  2. Just what we need, more browser-specific websites.


    This post best viewed in Internet Explorer 3.0

    Share
    1. “Just what we need, more browser-specific websites.”

      …which means this is a good move. You don’t NEED Flash to view content, just a modern browser.

      Share
  3. I can foresee the benefits of having mobile sites, but iPad-only sites, also? It seems as if Apple is creating it’s own internet-within-the-internet, and that alarms me. I hope that iProduct users (great term) rebel against this anti-flash stance that Apple holds with the iPad. I can understand their arguments for not having flash on the iPhone and iTouch (even if those arguments contain a whiff of bs), but I was under the impression the iPad would compete with other Tablet PCs and netbooks.

    Share
    1. It will, and just because it doesn’t have an outdated dying format doesn’t mean it can’t compete with other tablets.

      People said that macs would be a laughingstock, same philosophy. Apple is just the first to drop old, dying tech.

      This is just the sign of an eventual drop of Flash altogether from the web as HTML5 becomes the standard, not an internet-within-an-internet.

      Share
  4. [...] the original post: Wall Street Journal, NPR to Open iPad-Only Websites Share and [...]

    Share
  5. Sounds like phase one in the death of Flash on mobile devices to me.

    Share
  6. [...] In January I wrote about how the iPad could be bad for domainers because it will change the way some people navigate the web. Today news of a different sort regarding the iPad and web sites has surfaced: NPR and The Wall Street Journal will show different versions of their web sites to iPad users. [...]

    Share
  7. [...] In January I wrote about how the iPad could be bad for domainers because it will change the way some people navigate the web. Today news of a different sort regarding the iPad and web sites has surfaced: NPR and The Wall Street Journal will show different versions of their web sites to iPad users. [...]

    Share
  8. [...] In January I wrote about how the iPad could be bad for domainers because it will change the way some people navigate the web. Today news of a different sort regarding the iPad and web sites has surfaced: NPR and The Wall Street Journal will show different versions of their web sites to iPad users. [...]

    Share
  9. [...] Wall Street Journal, NPR to Open iPad-Only Websites [...]

    Share

Comments have been disabled for this post