At our Mobilize 09 conference, Frank Meehan, CEO of London-based INQ, told me that his company was going to follow on the heels of its successful Facebook phone with more devices, including lower-cost smartphones targeting fast-growing mobile markets such as India. Today, the company launched its social mobile phones in India — and INQ has roped in MS Dhoni, captain of Indian cricket team, as its spokesperson. Aircel, a mobile carrier, will be selling the device to its customers. The INQ Mini 3G and the INQ Chat 3G will be available in India. The INQ Chat 3G is a QWERTY device. The highly competitive Indian mobile market has made it difficult for carriers to bank solely on voice revenues. The INQ devices are being made available at a time when Indian carriers are looking for ways to goose their data revenues.
INQ today launched its social mobile phones in India. With MS Dhoni, captain of the Indian cricket team, as its spokesperson and Aircel as launch partner, the company hopes to sell INQ Mini 3G and the INQ Chat 3G in large volumes in India.