Summary:

CBS Scores $37M Beyond TV With Help of March Madness; CBS Sports is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales. (AdAge) TubeMogul Expands […]

CBS Scores $37M Beyond TV With Help of March Madness; CBS Sports is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales. (AdAge)

TubeMogul Expands Into Ad Sales; the analytics startup has been building out its own video ad network over the past year, testing roughly 100 campaigns with big-name advertisers such as 20th Century Fox, Coke, Nestle and Kmart. (MediaWeek)

AnyClip Opens Its Quote Database for Movie Buffs; the database currently includes up to 5,000 quotes and tags from 2,000 of the top-growing films, and it plans to add another 3,000 by the end of the next quarter. (VentureBeat)

Hundt: Internet Is the New Broadcasting, Cable; Former FCC chairman Reed Hundt says broadband plan will mark net as the new common medium for video distributioon. (Multichannel News)

ITV HD to Launch Next Month; ITV has decided to make its HD channel available on Sky+ HD and Virgin Media V+, just in time for the football World Cup that kicks off in June. (Tech Watch)

Roundbox Buys IP Of ‘TV Companion’ Dashboard Startup Jacked; Roundbox says it will integrate Jacked’s technology into its ‘mobile broadcast suite’—which is used by broadcasters to deliver content, like video and TV listings, onto mobile devices. (paidContent)

iPhone Changes Expectations of TV; Viewers are increasingly demanding in how they watch video, which means there’s no longer a simple argument between ‘lean back’ TV viewing and ‘lean forward’ interactive-type video consumption. (Tech Watch)

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