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UPDATED:On Saturday at SXSW, I got a look at Syabas’s upcoming set-top Popbox, which was unveiled at CES last January and integrates both web video content as well as just about anything else that might be on your computer (as seen in the video demo embedded […]

UPDATED:On Saturday at SXSW, I got a look at Syabas’s upcoming set-top Popbox, which was unveiled at CES last January and integrates both web video content as well as just about anything else that might be on your computer (as seen in the video demo embedded below).

Popbox is the latest product from Syabas, which has been creating hardware for connecting TVs to PCs for a while. When asked what differentiates Popbox from Roku, Popbox marketing lead Jeff Reine pointed to the content that is available beyond video, which includes casual games, social networks like Twitter and Facebook, music, and photos. Reine also said that according to developers he’d been working with, it was far far easier to build apps for Popbox than to build them for the Roku box, primarily due to Popbox’s use of Flash Lite.

Developers are given complete control over their apps — “it’s the mall approach,” Reine said, wherein a mall offers slots to various stores, who then decide how to use the space — and the SDK is coming out soon. The banner ads seen on the box interface in the video above are not paid ads, but rather opportunities to promote partners within the channel.

Popbox is aiming for global distribution, and while there’s no official street date yet, the box should hit the streets sometime this spring. UPDATE: Popbox will be released first in the U.S., but currently has no plan for international distribution.

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For the GigaOM network’s complete SXSW coverage, check out this round-up.

  1. [...] SXSW 2010: All You Need to Know, Courtesy of the GigaOM Network By Edit Staff Mar. 15, 2010, 12:05pm PDT No Comments            54 UPDATED on Monday, March 15th with links to the latest stories: The GigaOM crew is out in full force at this year’s South by Southwest, reporting on all that is nearest and dearest to our readers’ hearts –including an in-depth look at the privacy discussions taking place from Liz Gannes, including one featuring social technology theorist Clay Shirky’s thoughts on information sharing, and from Liz Shannon Miller, news of a new embeddable player to help independent web video producers monetize their content and a look at the upcoming set-top, Popbox, from Sybas. [...]

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  2. [...] SXSW 2010: All You Need to Know, Courtesy of the GigaOM Network By Edit Staff Mar. 13, 2010, 2:45pm PDT No Comments            54 UPDATED on Monday, March 15th with links to the latest stories: The GigaOM crew is out in full force at this year’s South by Southwest, reporting on all that is nearest and dearest to our readers’ hearts — such as an in-depth look at the privacy discussions taking place from Liz Gannes, including one featuring social technology theorist Clay Shirky’s thoughts on information sharing, and from Liz Shannon Miller, news of an embeddable player to help independent web video producers monetize their content and a look at the upcoming set-top, Popbox, from Sybas. [...]

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  3. [...] SXSW Video: Popbox, Syabas’s ‘Big Screen Everything – Newteevee.comPopbox is the latest product from Syabas, which has been creating hardware for connecting TVs to PCs for a while. When asked what differentiates Popbox from Roku, Popbox marketing lead Jeff Reine pointed to the content that is available beyond video [...]

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  4. So what’s the difference between this and Boxee? I’d love to know what they’re doing that Boxee can’t, or isn’t already?

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  5. [...] a Roku XR or Roku HD until March 31; the Popbox is due to be released in a few weeks (here’s a hands-on demo at SXSW); and now Google is getting into the act with hardware built by logitech and running [...]

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  6. [...] better know as the maker of the Popcorn Hour set-top box, is officially launching the SDK for its upcoming Popbox device today. The Popbox SDK will allow developers to build Flash lite apps that can be distributed [...]

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