8 Comments

Summary:

While the number isn’t official (Apple isn’t exactly free and easy with its sales figures), one analyst is saying that although its early yet to tell, it looks like the iPad is on track to break some pretty significant records in terms of order volume. Amateur […]

ipadmultiple_thumb

While the number isn’t official (Apple isn’t exactly free and easy with its sales figures), one analyst is saying that although its early yet to tell, it looks like the iPad is on track to break some pretty significant records in terms of order volume. Amateur Apple analyst Daniel Tello, who regularly outguesses the pros, is now saying that around 152,000 iPads have been pre-ordered in the first 72 hours of availability.

Tello’s approach involves extrapolating Apple web order numbers. This time around, he worked with Victor Castroll, a Valcent Financial Group analyst. Together, they surveyed a sample group and found 120 orders for 137 iPads over 58 hours beginning at 8:30 A.M. Friday morning.

From there, Tello applied a formula that subtracts non-iPad orders on Apple’s site and multiplies the resulting number by an average of 1.125 iPads per order. Finally, he added in 2,000 units for late-night hours during which time they had no data. In the end, the total arrived at was 152,000 ending at midnight on Sunday. The number doesn’t factor in iPads reserved for in-store pickup.

Tello is quick to note that even though the number seems fairly impressive for a brand new product, there was actually a huge dip in pre-order numbers following the initial day. First day sales saw 120,000 pre-orders, at a rate of around 25,000 per hour. By Sunday, that hourly rate had slowed to about 1,000. The initial spike is explained by “overexcited fanboism” according to Tello.

Based on the current numbers, Tello estimates that pre-order numbers won’t exceed much more than half a million. He anticipates when the iPad will hit the magic million-unit mark in an interview with Fortune:

My best guess, although very tentative given the early stage and few data we have so far, would be that they hit the 1 million unit milestone by the second week after it ships. But this is a very speculative guesstimate based on just a weekend of pre-orders.

To hit 1 million two weeks after shipping would be a major milestone, not only for Apple itself, but for the entire tablet market. The iPhone took 74 days before it reached 1 millions sold, and the sales numbers for the entire tablet industry is only around 3 to 4 million a year according to Engadget. Apple would then be on pace to actually double or triple the sales numbers of its entire market segment on its own in the first year of sales, if the iPad sells roughly as many units as did the iPhone in its first year.

Tello’s numbers also provide a snapshot of what kind of iPads are being sold in what quantities. The Wi-Fi only model is strongly outselling the Wi-Fi + 3G version, by a margin of almost exactly two to one. It’s not surprising given the price difference between the two, and the growing prevalence of MiFi devices that convert users’ existing cellular data plans into usable Wi-Fi. Surprisingly, storage capacities are more evenly divided, with the 16GB, 32GB and 64GB models taking roughly a third of the pre-orders each.

Remember also that these sales figures are only for the U.S. so far. International versions of the device aren’t due to go on sale until sometime in late April at the earliest. The real challenge for Apple will be the first few weeks of in-store availability, which is when the general public will be making purchases, and not just the devoted Apple faithful willing to put down a pre-order. If both international customers and the general buyer reflect anywhere near the enthusiasm of the pre-order crowd, Apple will definitely have a hit on its hands, but I’d wait till the hype effect has passed before placing any real bets about the iPad’s future success.

Related Research from GigaOM Pro:

You’re subscribed! If you like, you can update your settings

  1. adam jackson Monday, March 15, 2010

    My friend Bill Palmer made a great comparison on Twitter the other day. Apple’s iMac, when introduced sold 150,000 iMacs in the first four months.

    the fact that Apple did that in a couple of days is simply amazing. Of course the sales slowed down but this is going to be a huge product.

  2. ok, where is the economic crisis in US?

    1. Görsel Sanatlar jinmax Friday, March 19, 2010

      you’re right

  3. I don’t get why Apple is sticking with stone age ideas with this product? No built in camera or multi media card slot? With all the technology of bluetooth, wifi, wireless and memory slots… Why the hoot and nanny do we have to use special cords to hook up a camera to view and transfer photos? That is just so bunk. I can see a lot of these hitting the pawnshops because too much effort to do simple things like relax and webcam with a friend or family… Instead you have to put the ipad down and go use the big computer lol.

  4. @ClubUgly…great handle, I’ve been to too many of those clubs before! :)

    Is a camera really a deal breaker on a device of that size? Seems kind of awkward for snapping pics…just a naive question I guess on my part.

  5. Be smart, don’t buy into the iPad hype Monday, March 22, 2010

    [...] The Apple Blog’s March 15 headline about Tello’s post was typically misleading: “Analyst Estimate: 150,000 iPads Pre-Ordered Already.” Tello actually did a good analysis, which quality wasn’t reflected in most of the [...]

  6. CBS Video Content Coming to the iPad Via HTML5? Thursday, March 25, 2010

    [...] use of HTML5 comes after Steve Jobs personally spoke out against Flash, and following the positive estimates as to how the iPad will sell it’s no surprise that major content providers are starting to make moves to accommodate [...]

  7. What iPad Apps Will You Be Installing First? « Apple News Daily Friday, April 2, 2010

    [...] iPad is less than 24 hours away from being released in the wild. By this time tomorrow, a huge number of people will have an iPad in hand and frantically looking for new iPad-specific apps to put their [...]

Comments have been disabled for this post