5 Comments

Summary:

Print publishers can’t wait for iPad to hit the streets next month, perhaps so they can once again start producing info in a similar-looking…

De Telegraaf iPad

Print publishers can’t wait for iPad to hit the streets next month, perhaps so they can once again start producing info in a similar-looking format to their core products of yesteryear.

NYT’s flagship app lit the blue touch paper for iPad, Wired also got in on the act early, both Denmark’s Information paper and Penguin Books have imagined themselves on the tablet, even The Economist is getting excited.

Now Holland’s De Telegraaf newspaper has published a concept video, showing how it’s thinking of approaching the gadget…

Another Dutch publisher, Sanoma Magazines, says publishers have been having “secretive” talks with Apple (NSDQ: AAPL) about supporting iPad’s roll-out.

But, for all the iPad concepts we’ve seen lately, many are still only that. De Telegraaf’s video is a corporate montage designed to depict a forward-thinking multi-platform publisher, but it doesn’t exist.

In fact, it only renders Telegraaf.nl’s existing website on the gadget – and, as Apple watchers will know, Telegraaf’s Flash news videos seen in the clip won’t even work on the iPad.

Via Emerce.nl.

You’re subscribed! If you like, you can update your settings

  1. Co-founder and former publisher of The Harvard Voice on iPad pricing for e-magazines and what publishers must do to reestablish a pay model:

    http://stevenduque.com/2010/03/new-frontiers-ipad-e-magazine-pricing/

  2. This sounds like more work on behalf of the publisher for less revenue.

    Let’s not kid ourselves, this iPad stuff will break the newspaper industry due to high demand/high TCO and little ROI because they have to keep feeding the daily beast.

    So the real question if this – should you create expensive short-lived content for the iPad such as breaking news (if anybody do this – they will go under fast) or do you use the iPad for in-depth analysis and contextualization?

    I hope the newspapers are smart enough to follow Newsweek business model of focusing on depth and analysis when they start producing content for the iPad….

  3. isnt that just the same as having a website? why visit one app/newspaper and not another?

  4. ‘similar-looking format to their core products of yesteryear’? Easy with the hand-rubbing glee guys. Publishers are still very well placed to produce quality content, on whichever platform is popular this week. Would you describe The Guardian’s excellent print version of its content as being yesteryear?

  5. I had a look at an iPad the other day – yes it’s a nice cool gadget, will appeal too many over time as a fashion item but it is nothing more than a highly developed portable client device albeit an attractive one. Now let’s look at what it might mean to traditional newspapers…

    Newspapers (paper versions) are monolithic vehicles – you buy all the content even if you only want 5% of it. Why oh why are some publishers still persisting with dumping all their content onto the web as an electronic replica of the old physical form? Take a look at some of the National Titles in UK and Europe to see what I mean.

    The ft.com (and a few others) have begun to see the value of breaking content down into component parts, re-packaging and reformatting it at different price points and targeting who to sell it to. They are evolving from a traditional “Newspaper” into an information service provider – diversification is happening as well as evolution.

    Some publishers are beginning to think in imaginative ways about what the user experience might be. The iPad will only be as good as the content and the software interface that provides the user experience to that content. One such example comes from http://www.marlindigitalpublishing.co.uk – imagine how content could be made more engaging using the type of software these guys are developing.

    The publisher who partners with other organisations that can complement and enrich the value of the publishers’ core content via the iPad (and similar devices) is likely to survive and thrive. Those who persist in clinging on to the “old style of monolithic publishing” on new technologies will surely wither and die.

    Patrick King
    Atypon Systems Inc.

Comments have been disabled for this post