There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6’s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand.

There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6‘s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand.

So here’s a roundup of some of the more popular tracking tools.

Monitoring Dashboards

Twazzup 2.0 beta (which Dawn wrote about last year) is a dashboard that gathers all the mentions of your brand on Twitter and presents them in an appealing and useful way.

Trackur is another powerful social media monitoring tool. It used to be premium-only, but a free basic plan was recently announced that allows you to monitor one keyword, which is sufficient for most small organizations and personal brands. One of the things I like is the way that you can export any search result to an Excel spreadsheet for further analysis.

SocialMention (which Dawn also wrote about last year) is similar to Trackur in that it will search all over the web for any mention of your keyword/brand. I like how you can set up alerts that will be emailed to you with results summaries. It also lets you break down search results according to where your brand is mentioned: blog posts, images, videos, news items and more. You can even see every time someone has saved a link from your web site/blog to Delicious or shared it on StumbleUpon.

Addictomatic presents all mentions of your keyword or brand on one nicely designed page. You’ll see images from Flickr, videos from YouTube, posts shared on Digg and much more.

Twitter Clients

Some people find it sufficient to keep track of their brand or other keywords of interest via their day-to-day Twitter client, such as TweetDeck, Seesmic or HootSuite. They accomplish this by simply creating a new column in the client that displays any tweets mentioning that keyword. The nice thing about this method is that you can reply and respond to people mentioning your brand or product, which makes it a good customer service tool.

Larger organizations that need more than one person to monitor Twitter can use a Twitter clients geared for teams, such as CoTweet, which lets multiple people respond to tweets at the same time. The other useful thing about CoTweet is the way it lets you turn tweets into tasks or action items that can be assigned to different team members, much like helpdesk tickets.

There are also tools that do nothing but track multiple hashtags/keywords on Twitter, such as Twitterfall, TweetGrid and my personal favorite of this type, Monitter. While Monitter doesn’t provide nearly as many columns or choices as TweetGrid, it does sport a slick user interface and feels faster. I do like the fact that TweetGrid lets you share a URL with all of the search terms you’ve assembled.

What tools do you use for social media monitoring?

Photo by: VivaLibre574

  1. This is an excellent post. Your roundup would have been more complete had you included TipTop which is a highly sophisticated monitoring tool that is available for free at http://FeelTipTop.com

  2. Thanks for including Trackur in your list of recommended social media monitoring tools.

    We’re excited to offer a free version of our intuitive & powerful monitoring tools.

    1. Andy, please can you contact me. We have something to explore with you. can you send me a mail with your telephone number. Thanks. Simon

  3. Great review of monitoring tools! For brand marketers who wish to take it to the next level, there is a social measurement and analytics platform from Infegy called Social Radar. Let me know if you’d like a demo! Alison (a) infegy.com

    1. Alison, cna you contact me please, there is something I’d like to discuss with you. Can you send me an email with your phone number and we’ll contact you. Thanks Simon

      1. I think that social media will develope further and become more decentralized in the future and so literally out of control when it comes to commercial influence. Look at forums today, some of them got chat rooms (shout boxes) and hopefully soon all the real-time communication will be linked and so transformed to a hypercomplex net in which twitter etc are ancient hotspots that will become smaller in time due to decentralization.


  4. Just wanted to bring Sysomos (www.sysomos.com) to your attention for completeness. Sysomos offers engagement tools as well as monitoring tools in the market for quite a while. You can obtain more information at http://www.sysomos.com/products

    Nick Koudas

  5. Doriano,

    Very true, there indeed are countless ways. There is a whole spectrum from time-intensive basic google alerts based monitoring to enterprise-grade tools.

    Here at Sysomos, we offer two products in these arena, MAP and Heartbeat. I would be more than happy to show you a demonstration of our offerings. Please let me know if you have some free cycles in the coming week or two.

    nilesh [@] sysomos.com

  6. Nice collection of tools.

    I like Raven SEO tools. They have a very comprehensive set of analyzing tools. (social included)

    You can check out the review I wrote about them over here.

  7. Flowdock is a brand spanking new team messenger that lets you work together with things like social media monitoring, feedback handling and the like. It opened to public beta yesterday. http://www.flowdock.com

    Also check this blog post: How to track social media with Flowdock

  8. Excellent post, thanks so much for rounding these up, I’m going to give them a try.

  9. Hi Doriano –

    Great article on “Roundup: Social Media Monitoring Tools”. What seems to be missing in social media monitoring today is good metrics for understanding how your knowledge sharing is providing value to you or your company. I work with memcatch.com, a platform that tracks social media activities to Twitter, Facebook, Linkedin and within Memcatch itself. It provides traffic information, including how many times your shared knowledge has been visited in real time, and “viral”metrics.

    I think the area of social media metrics is one of the next important frontiers of social media monitoring, and Memcatch is at the leading edge of this trend.


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