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Summary:

One of the more solid and genuinely useful Internet startups out there, Kayak, was dissected in a report released today by NeXt Up Research for SharesPost. Based on estimated revenue and comparison to competitors, the report estimates Kayak’s market cap at between $705 and $771 million.

One of the more solid and genuinely useful Internet startups out there, travel fare aggregator Kayak, was dissected in a report released today by NeXt Up Research for SharesPost. NeXt Up thinks that with a heavy advertising spend, Kayak should have a compound annual growth rate (CAGR) of 18 percent from 2009 to 2012. Based on estimated revenue and comparison to competitors, the report estimates Kayak’s market cap at between $705 and $771 million.

Is Kayak a promising IPO candidate? You decide. Here are some of the relevant assessments:

* Meta search engines like Kayak accounted for less than 8 percent of online travel booked in 2009, due mostly to low awareness.

* Kayak is spending heavily to make itself better known — NeXt Up estimates an advertising budget of $50 million a year, but Kayak has said itself it plans to spend $100 million on marketing.

* The travel industry should recover from the recession and see a CAGR of 4 percent from 2009 to 2013, with online travel agents growing with a 7 percent CAGR.

* Promising Kayak initiatives include its iPhone apps (see our story) and Travelpost, its TripAdvisor competitor.

* Kayak is projected to have revenue of $180 million in 2010, growing to $305 million in 2014 with EBITDA margins of 30-35 percent.

* Kayak has raised about $224 million in venture funding and debt from General Catalyst, Sequoia Capital, Accel Partners, Oak Investment Partners, Tenaya Capital, Trident Capital, Gold Hill Capital, Norwest Venture Partners, Silicon Valley Bank and AOL.

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  1. It takes $224m to build a service like kayak? I have used it many a times, but there is no match for googling for deals on your own and finding the best deal out there. And, it doesn’t take a lot of effort at all, just some patience. So, unless services like kayak provide better value than just listing prices from others, they will not survive for long, or easily replaceable by another service in matter of time.

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  2. I hope that $100 million marketing budget isn’t annual. Let’s assume these numbers are in the right ballpark, although of course they’re all estimates. In that case, they’d be spending $100 million in marketing to get from $180 million to $210 million from 2010-2011. With a 30-35% EBITDA margin, that’s about $9-10 million of additional operating margin. Could they really be spending $100 million a year to make $10 million more a year?

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  3. Ilan Ben Menachem Friday, March 12, 2010

    Annual growth rate (CAGR) of 18 percent from 2009 to 2012 this is the estimates Kayak’s market cap at between $705 and $771 million .Kayak has raised good business in so many field. becoz target $305 million in 2014 with EBITDA margins of 30-35 percent.So we hope for the best in future.

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  5. [...] reach non-PC devices with mobile apps available last year. The company’s strength earned it a $750 million valuation in the eyes of NextUp Research in [...]

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