Summary:

MSNBC is continuing to try make better use of social media as a distribution tool with a small effort that ties its @BreakingNews Twitter ac…

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MSNBC is continuing to try make better use of social media as a distribution tool with a small effort that ties its @BreakingNews Twitter account to a dedicated Facebook page. It’s not clear how much Facebook fans want real-time news mixed with their friends’ status updates — as opposed to following @BreakingNews on Twitter themselves — but this can best be seen as a small step in MSNBC’s bid to become more credible as a social media news source in its own right.

Earlier today, in a panel discussion at the Media Summit 2010, Charlie Tillinghast, president of the MSNBC Digital Network, said that the company wanted to find ways of using @BreakingNews to connect it to social media users. “The acquisition of @BreakingNews in November was a good example of what we want to do,” he told paidContent after his panel. “It’s better than trying to adapt individual sites and channels for each social net platform.”

No word yet on what other plans MSNBC has for hyperlocal , which it bought last August. Release

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