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Summary:

Web newspaper views may be petering out, but the broadband boom of that last few years has left us with one big growth opportunity in partic…

Web newspaper views may be petering out, but the broadband boom of that last few years has left us with one big growth opportunity in particular – sticking ads against online videos.

The Association of Online Publishers says its members, in a “straw poll” at a recent AOP event, are forecasting 90 percent growth in 2010 VOD revenue. In neat summation, here are a few of those excitable folks giving the association some video voxpops

Problem is, many of the publishers that have most to gain from video (ie. text publishers) are those for whom video is a non-core activity – that means periods of experimentation, learning and, importantly, investment.

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  1. I’m surprised YouTube isn’t included among the Top 6 online video sites. Needless to say, adult video sites are also larger than some of the six named here.

    For reference:
    1. top sites in UK according to Alexa: http://www.alexa.com/topsites/countries/GB
    2. comparison of videojug and three adult video sites on Google trends: http://bit.ly/9P0Com

  2. Robert Andrews Thursday, March 11, 2010

    Yeah, good point – comScore tends to put Google Sites way up there.

  3. Cheers for pointing out re: YouTube – just getting this corrected.

  4. the real revolution will come when mashing up video archive material allies with music and advertising…

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