The future of media will be information consumed on superphones while on the go, said Rob Glaser, chairman of RealNetworks, today in his first public speech since stepping down from his CEO position. In the speech, given in Seattle at a Mobile Broadband Breakfast event, he forecast that by 2013 the installed base of smart and superphones (see chart for Glaser’s definition of each) will exceed the installed base of PCs, and those web-surfing devices will be mobile. In this world he sees five big opportunities:
- People want digital persistence: They have an expectation that their content will be available everywhere at any point in time.
- People want universal access to content across all devices.
- The industry needs to make discovery easy, which means once people have access to digital content, they need to be able to find their stuff and new stuff they will like using semantic data.
- There will be new ways to empower social expression and engagement, much in the same way Twitter created a new category of expression and a way to communicate.
- The digital revolution will be a global phenomenon.